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Summary:

Even though it fell 1.3 percent between October and December to 52.3 percent share, Android still is the most popular smartphone operating system in the U.S. Apple’s share grew 3.5 percent to 37.8 percent.

Samsung Galaxy S2 vs iPhone 4s in Samsung TV commercial
photo: Samsung

Despite some handwringing over Apple’s somewhat slowing iPhone growth, its share of smartphone subscribers has continued to rise in its biggest market: the U.S. On Wednesday ComScore published a report taking the temperature of the smartphone market in Apple’s home country and it is at No. 1 with a 37.8 percent share of the market. Samsung, Apple’s biggest rival, is in second place, but isn’t really that close behind with a 21.4 percent share.

Apple’s share represents 3.5 percent growth compared to the last time ComScore issued this report in October 2012. And unless you missed Apple’s earnings results from the December holiday quarter, you won’t be surprised at that growth since Apple sold 48 million iPhones worldwide between October and December.

ComScore OEM smartphone US

But while the company is leading in hardware sales, iOS is still far behind the Android juggernaut. Even though it fell 1.3 percent between October and December to 52.3 percent share, Android still is the most popular smartphone operating system in the U.S. Apple’s share grew 3.5 percent to a 37.8 percent share of mobile operating systems among smartphone owners, says ComScore.

ComScore smartphone OS US

Still, even in the face of evidence that Apple is doing well now, some people who watch the company and its stock are worried about what comes next and whether the company can continue to post quarterly gains of iPhone sales in established markets like the U.S. as the device nears its sixth birthday.

  1. Virtually all of the largest reputable industry analyst, market research firms (IDC) continue forecasting Android market share dominance. Period.

    I have great difficulty understanding Erica’s Rah Rah vs. Reality article. Seizing on month to month blips from lesser known market research firms is like following the right wing political polling firms that predicted a Romney landslide…or perhaps the old saying, “My mind’s made up, don’t confuse me with facts!!”

    The real story is whether Microsoft will establish a survivable market share.

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    1. Apple has roughly 40 % in the US market. Everybody reconfirms that, including Nielsen and the three big carriers AT&T, Verizon, and Sprint. They’re also gaining in Japan, losing in Europe and Australia, and remaining at a very low level in the rest of world. Overall, 20 % market share.

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    2. ” Android market share dominance.”

      Worthless. “Android” is not a monolithic OS supported or distributed by one company. What’s the installed base of Jelly Bean? 3%? 5%?

      This market share gibberish where every flavour of Android device is measured against Apple is nonsense, especially in light of the fact that ‘Android” is not an OS, and is certainly not a cohesive environment across all devices claimed as “Android”.

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      1. This kind of definition debate is pointless, and is again reminiscent of the Romney polls debate. Doesn’t matter, consumers vote with their feet

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  2. How about we do a comparison between installed base of iOS 6 and Jelly Bean and see just how worthless it is to refer to “Android” as a single OS?

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  3. “His Shadow” has ironically pointed out the most important marketing argument in favor of Android: it is a non-monolithic ecosystem of industry partners. As any marketing student can attest, the power of an open architecture versus a closed proprietary system will most often have the advantage. The NY Times comparison of iPhone and Android device “user accessibility” spoke volumes about the larger open versus closed issue.

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