Comments on: Product testers go on social media “missions” – a new frontier in content marketing http://gigaom.com/2013/03/05/product-testers-go-on-social-media-missions-a-new-frontier-in-content-marketing/ Thu, 23 May 2013 04:56:42 +0000 hourly 1 http://wordpress.com/ By: Michael Murphy http://gigaom.com/2013/03/05/product-testers-go-on-social-media-missions-a-new-frontier-in-content-marketing/#comment-1317924 Wed, 06 Mar 2013 16:36:55 +0000 http://gigaom.com/?p=616632#comment-1317924 This concept has even more application than in product placement. We frequently use a similar principle in our innovation consulting practice. Giving consumers a mission can reveal a lot about how they make purchasing decisions and uncover unmet needs.

Here’s my blog about this article and how Missions can be applied to innovation: http://skyscraperinc.com/2013/03/06/giving-consumers-a-mission/

Michael Murphy
Skyscraper, Inc.
http://innovation.skyscraperinc.com
twitter: @skyscraperinc

]]> By: theconsciousmarketer http://gigaom.com/2013/03/05/product-testers-go-on-social-media-missions-a-new-frontier-in-content-marketing/#comment-1317696 Tue, 05 Mar 2013 17:14:50 +0000 http://gigaom.com/?p=616632#comment-1317696 Reblogged this on theconsciousmarketer and commented:
Here is an example how companies are managing their social media and influencing product reviews by targeting ‘influencers’ and giving them specific social media ‘tasks’ in return for free product samples. The days of just getting a sample in the mail with no social media ROI for companies are over… Crowdsourcing for ideas and content is on the rise. More and more companies are looking for innovative ways to reach customers and interact with target market ‘influencers.’

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