Comments on: Data? What is it good for? Absolutely … something http://gigaom.com/2013/03/05/data-what-is-it-good-for-absolutely-something/ Thu, 23 May 2013 02:16:54 +0000 hourly 1 http://wordpress.com/ By: Johnny http://gigaom.com/2013/03/05/data-what-is-it-good-for-absolutely-something/#comment-1328225 Fri, 12 Apr 2013 08:33:02 +0000 http://gigaom.com/?p=616948#comment-1328225 Some people can’t wait to live in the panopticon..

]]> By: Robert Sandler http://gigaom.com/2013/03/05/data-what-is-it-good-for-absolutely-something/#comment-1324687 Mon, 01 Apr 2013 21:55:16 +0000 http://gigaom.com/?p=616948#comment-1324687 I like your blog posts on data a lot. Nice one!

]]> By: Ken Rutsky http://gigaom.com/2013/03/05/data-what-is-it-good-for-absolutely-something/#comment-1321102 Tue, 19 Mar 2013 01:22:23 +0000 http://gigaom.com/?p=616948#comment-1321102 We just finished a discussion on understanding customer usage data in a B2B context. Big data is coming to B2B also, or just Data based sales, marketing, and most importantly customer success. We have to guide our users to great experiences and values. One step in this is mapping the customer journey. If you are interested for more on that, see this blog I wrote… http://kenrutsky.com/charting-the-customer-journey/

Cheers
Ken

]]> By: plk http://gigaom.com/2013/03/05/data-what-is-it-good-for-absolutely-something/#comment-1318959 Mon, 11 Mar 2013 00:49:15 +0000 http://gigaom.com/?p=616948#comment-1318959 On the Verizon question: I don’t know for sure, but my guess is that it is related to privacy. When you get intrusive, location-based advertising, I would bet that there is a system that masks personal data, and just delivers ads without recording to whom it is sending them. Once you are talking about proactively combining location data with personal billing changes, that means the carrier is monitoring and recording your location at all times.

My feeling is that intrusive advertising of this sort invades privacy, even if it does not record personal data. I also think that the carrier is right not to use location by default in the manner you discuss, but it should probably make it an opt-in choice that would appeal especially to frequent travelers.

]]> By: Carl http://gigaom.com/2013/03/05/data-what-is-it-good-for-absolutely-something/#comment-1318391 Fri, 08 Mar 2013 00:03:57 +0000 http://gigaom.com/?p=616948#comment-1318391 Om – couldn’t agree more – that its not about the data but about the usage.

Given this you may be interested in the just published World Economic Forum/BCG report on personal data that calls for a new approach to personal data in a big data world. Key to this new approach is to shift from governing the data itself to governing the usage of the data and engaging the individual in how data about them is used!

The press release can be found here: Current Approach to Governing Personal Data Needs Updating for a Big Data World http://www.bcg.com/media/PressReleaseDetails.aspx?id=tcm:12-128893

And you can download the full report from here https://www.bcgperspectives.com/content/articles/digital_economy_technology_unlocking_value_personal_data_collection_usage/ or wef.ch/rpdvalue

Carl Kalapesi

]]> By: Luke C Boris http://gigaom.com/2013/03/05/data-what-is-it-good-for-absolutely-something/#comment-1318356 Thu, 07 Mar 2013 21:39:19 +0000 http://gigaom.com/?p=616948#comment-1318356 *slow clap

]]> By: Om Malik http://gigaom.com/2013/03/05/data-what-is-it-good-for-absolutely-something/#comment-1318143 Thu, 07 Mar 2013 14:20:23 +0000 http://gigaom.com/?p=616948#comment-1318143 @aris

Great comment. Thanks for sharing!

]]> By: Aris http://gigaom.com/2013/03/05/data-what-is-it-good-for-absolutely-something/#comment-1318106 Thu, 07 Mar 2013 11:36:15 +0000 http://gigaom.com/?p=616948#comment-1318106 Om,

Fear is definitely a big part of it. Tech savvy individuals like ourselves can see the benefit of offering up our data as this makes for a more convenient customer experience. However, in the grand scheme of things I think we are in the minority.

There is a major perception of linked data being a bad thing, and it absolutely is when that data falls into the wrong hands. People are either worried of ‘Big Brother’ tracking their every move, and we’ve all heard horror stories of prospective employers turning down candidates because of Facebook data which should be private, but hey.

If we do want to see a move towards convenience-driven data use, I don’t think it’s enough just to challenge the corporates who hold our data. I think the task ahead of us, if we are willing to take it on, in much, much broader in scope.

]]> By: Om Malik http://gigaom.com/2013/03/05/data-what-is-it-good-for-absolutely-something/#comment-1318059 Thu, 07 Mar 2013 03:16:08 +0000 http://gigaom.com/?p=616948#comment-1318059 @brown_te,

Now that you bring it up, well, I am guessing that could actually be true… I guess they knew I was going to bitch anyway. #joke.

Thanks for the comment.

]]> By: Jonathan Barouch http://gigaom.com/2013/03/05/data-what-is-it-good-for-absolutely-something/#comment-1318026 Thu, 07 Mar 2013 00:04:22 +0000 http://gigaom.com/?p=616948#comment-1318026 There will be significant benefit from data for businesses who are able to mash together disparate data sets to get unique insights or provide personalized services to consumers. We are already seeing companies who are matching payments data back to their CRM and linking these customers back to their social media profiles.

Om: Imagine if once you had swiped your card at the shoe retailer that they had matched this back to your social profiles, seen that you had tweeted about your wife’s birthday and then asked if you would like to have a look at a gift for her (or maybe even throwing her social profile up on their POS to give you some suggestions of what she might like).

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