The RightScale-GCE deal gives RightScale early lead on capturing Google cloud customers and gives Google infrastructure credibility — and support — for business customers.

Google Compute Engine logo

Here’s something to ponder for those who don’t see Google Compute Engine as ready for primetime: RightScale will start reselling and providing first-line support of the Google public cloud infrastructure. This is big news. RightScale prides itself on providing cross-cloud monitoring, alerts and management — for Amazon Web Services, for Rackspace, for HP Cloud and now Google Compute Engine or GCE. RightScale also works across private and hybrid cloud environments — an important consideration for financial services and other companies still wary of deploying in shared public cloud environments.

RightScale CEO Michael Crandell

RightScale CEO Michael Crandell

“People can come to us for onboarding and for full 24 /7 support to add to [support options] that Google just offered,” RightScale CEO Michael Crandell said in an interview. In fact, Google last week announced its first formalized tiered support offerings for GCE. RightScale can also help companies design and architect their applications.

“That means a company can come to us as a one stop shop and buy Google compute time as well as RightScale in one package,” Crandell said. The news comes a week after Amazon announced its own OpsWorks cloud configuration and management tool that competes with some of what RightScale offers, but Crandell said the GCE deal just continues RightScale’s strategy of supporting all the major cloud platforms.

It also means that a customer can get a single dashboard for all of its cloud deployments.

“OpsWorks is a validation that something more is needed atop these cloud infrastructure platforms.It does overlap with RightScale but it’s a single-cloud solution and our experience with customers is that they’re increasingly concerned about supporting multiple options,” he said.

It’s true that AWS is the 800-lb. gorilla in public cloud infrastructure. But it is also true that more and better competition is coming online all the time — from Rackspace, HP and other OpenStack players, as well as more cloud options from telcos and legacy hosting players.

That, plus issues with Amazon’s US-East data center farm, means more companies are evaluating multi-cloud options. While some may see GCE, which officially launched in June, as wet behind the ears, conventional wisdom holds that Google is one of a handful of companies that can compete with AWS on sheer scale.


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  1. Reblogged this on Enterprise Computing Speedbumps and commented:
    Like hypervisors; multi-vendor, multi-cloud platforms will become common place.

  2. Hassan Hosseini Monday, February 25, 2013

    This is exciting!!

  3. Giri Fox, RightScale Monday, February 25, 2013

    Imagine the awesome of having your kit running inside a Google data centre. Even their cooling pipes look good.

  4. Great news & i’m sure RightScale is the right partner to get GCE some traction. Certainyl we are watching how GCE gains it’s share of the IaaS pie at http://www.attribo.com . Glad to understand how we can help with your GCE strategy.

  5. Rightscale seem to be fighting a loosing battle. All their core features and functionality are being done by the vendors they sit on top of. Amazon is slowly eating all their selling points with their move towards the enterprise and Google is going to do the same – they’ve already started with their premium support packages.

    Given Rightscale’s enterprise level pricing, it’s difficult to see a long term business where they’re going to win over the vendors themselves. Google are quite far behind Amazon but in the in the long run they’re going to have to keep jumping to other providers just to offer consulting and support (the vendors are eventually going to offer the enterprise tools themselves).

    1. (disclaimer – I work for RightScale. Part of the PlanForCloud team)
      From what I see and what customers are asking from us, I don’t agree with you on that point. Thorsten, our CTO wrote a blog about his thoughts on these features which will lock you in deeper to cloud providers themselves. I think you might find it an interesting read:

      Also an interesting read: AWS vs Google Compute Engine Costs: http://blog.planforcloud.com/2013/02/aws-vs-google-compute-engine-costs.html


  6. Congratulations RightScale.

    David, Agreed that there is significant overlap in their offering with that of AWS OpsWorks. OpsWorks is for AWS. However, RightScale supports a multi-cloud management solution.

    With respect to Michael Crandell’s quote “That means a company can come to us as a one stop shop and buy Google compute time as well as RightScale in one package,”: This is similar to model with which we, at ComputeNext, have been built Federated Clouds ground up. With your account in RightScale you can federate and use GCE resources. At ComputeNext, you can use a single account to discover cloud services, provision and use them from 15 (and growing) number of cloud service providers.

    Would be interesting to see what other cloud service providers in the RightScale multi-cloud solution do about this Reseller agreement?

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