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	<title>Comments on: Comcast launches app store for biz customers</title>
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		<title>By: Michael Ni</title>
		<link>http://gigaom.com/2013/02/20/comcast-launches-app-store-for-biz-customers/#comment-1317694</link>
		<dc:creator><![CDATA[Michael Ni]]></dc:creator>
		<pubDate>Tue, 05 Mar 2013 17:08:23 +0000</pubDate>
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		<description><![CDATA[This is a great example of how businesses are utilizing app stores to sell complementary services to their own customers. Not only does this create additional revenue streams, but it also highlights a better understanding of customer needs on the part of the provider – anticipating what ancillary items will make their overall experience better. This brings up new opportunities to engage with the customer and grow the business, but it also creates new challenges for the app store provider across their business model, delivery methods, procurement, marketing, finance and even IT. 
 
For many businesses, setting up an app store will mean connecting different business units and systems – while adding on new ones like subscription management – from the above so they are more intertwined and streamline operations before they become cumbersome and expose holes in process. Alternatively, there are all-in-one systems like Avangate that wrap all these processes into one so that the provider, like Comcast, can continue to focus on their core business while fully supporting and accounting for the new opportunities generated by a complementary app store.]]></description>
		<content:encoded><![CDATA[<p>This is a great example of how businesses are utilizing app stores to sell complementary services to their own customers. Not only does this create additional revenue streams, but it also highlights a better understanding of customer needs on the part of the provider – anticipating what ancillary items will make their overall experience better. This brings up new opportunities to engage with the customer and grow the business, but it also creates new challenges for the app store provider across their business model, delivery methods, procurement, marketing, finance and even IT. </p>
<p>For many businesses, setting up an app store will mean connecting different business units and systems – while adding on new ones like subscription management – from the above so they are more intertwined and streamline operations before they become cumbersome and expose holes in process. Alternatively, there are all-in-one systems like Avangate that wrap all these processes into one so that the provider, like Comcast, can continue to focus on their core business while fully supporting and accounting for the new opportunities generated by a complementary app store.</p>
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