2 Comments

Summary:

Looking to buy a new Kindle Fire or Xbox product? How about making your purchase through a hashtag? Twitter has teamed up with American Express to allow purchases on the site, raising questions about the company’s future in e-commerce.

twitter-bird1

Looking to make a new purchase from Amazon, Sony, or Xbox? How about making your purchase through a tweet? A new partnership between Twitter and American Express will allow users to connect their American Express credit cards through the Twitter site and then make purchases from select retailers, the Wall Street Journal is reporting.

Items up for sale through Twitter include American Express gift cards, Amazon Kindle Fire tablets, and Donna Karan jewelry, according to the Journal. Twitter has not yet responded with a comment on the partnership, but a press release from American Express explains how the hashtag purchases will work:

“American Express Cardmembers who sync their eligible Cards at sync.americanexpress.com/twitter and tweet special #hashtags can buy American Express Gift Cards and products from Amazon, Sony, Urban Zen and Xbox 360. American Express’ proprietary Card Sync technology powers the experience. Card Sync first launched on Twitter last March to deliver couponless savings to Cardmembers who tweet special offer #hashtags from merchants.”

Most of Twitter’s monetization efforts so far have come through marketing and advertising, such as promoted tweets which now cost up to $200,000 a day, but this partnership that allows purchases through tweets could move the company toward e-commerce opportunities as well. In March, an American Express partnership allowed consumers to link their cards and Twitter accounts to then receive coupons through the service.


		
  1. it’s simpler than the explanation. i sign in using my twitter account all the time, simplifies the password issue. (i’m comfortable with it) places recognize me through my twitter account and i recognize them through their affiliation with twitter.

    Share
  2. Michael Sinsheimer Tuesday, February 12, 2013

    Love innovation in commerce and removing obstacles/adding convenience should be a consumer benefit. Will watch with interest to see if this gains traction. We are innovating in commerce to empower consumers to create their own deals and form purchasing groups where they can get better prices than buying on their own at Flash Purchase.

    Share

Comments have been disabled for this post