Beats is getting ready to launch its own music subscription service, and former business partner Monster thought that this was a perfect time to tell its side of the story.

beats headphone

Remember Monster? The company known for its overpriced HDMI cables used to be one of the driving forces behind Beats by Dr. Dre, but got essentially pushed out when HTC took a 51 percent stake in the company in 2011. Or at least that’s what Monster CEO Noel Lee and his son and business partner Kevin Lee claimed in an excellent Gizmodo article today airing their side of the story.

From the story:

“Monster bristles at the suggestion that Beats had everything, even anything to do with engineering: “Absolutely not, they don’t have any engineers,” says Noel. Kevin piles on: “Beats [had] zero [engineering role],” a reality of the deal he says is “undisputed—Monster engineered the sound in Beats by Dre headphones. They told us what they wanted and they approved it, but we made that sound possible.” That “approval” role is one that’s repeated throughout Noel and Kevin’s recounting: They brought hardware to Jimmy and Dre, there would be a back and forth, and off the headphones would go to someone’s credit card bill, carried by a gust of music video bluster and rapper aspiration. It worked so, so well.”

Of course, the timing of Monster’s venting is interesting: Beats has been working for some time on launching its own music subscription service. The company bought music subscription service MOG last summer to get its hands on its technology and licenses, and just hired online music veteran Ian Rogers to be the CEO of the new service.

It’s unclear yet when the new service, which is code-named Daisy, is going to launch – but it looks like Monster felt it was about time to remind people of its role in establishing the Beats brand.

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  1. I don’t think that I would take credit for engineering those cans…

    …of course we are talking about the company that has bilked customers for years so, maybe they actually think they did something good.

  2. ProfoundSound Audio Thursday, February 7, 2013

    Agreed- the sound from the beats is not very good. If I were Monster, I wouldn’t link my engineers to that product.

    1. Have you even tried a pair of beats studio anyways?

      1. Yes I have. Tested them in our lab as well. Overemphasis of bass to the detriment of mid range and highs. Also gets muddy at the low end. Other head sets have a much better overall response curve.

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