Comments on: Google revamps AdWords in nod to mobile device explosion

By: Karen Snow Dando

Karen Snow Dando — Tue, 12 Feb 2013 16:12:09 +0000

The other thing Google has done that nobody seems to be talking about is the reduction of ads they show on mobile devices. The first page still has the same 2 at the top, and 3 at the bottom. But once you get past the first page, then the number of ads per page drops. There's still 2 at the top but there may or may not be any at all at the bottom. And if there are any at the bottom it's most likely to only be 1. That means, the lower your bid, the further back you are page wise. And if your bid is lower than what Google wants, then the ads just won't be shown on any pages. Its obvious this is a ploy to get advertisers to up their bids, but it didn't sit well with me at all. Luckily, our advertising is completely local (Set Em Free Bail Bonds in Dallas) so we have other options. We're finding that good old fashioned print media, boots on the streets and just getting out, meeting people and shaking hands has been more beneficial to us than the Google PPC campaigns.

By: Jeremy Hull

Jeremy Hull — Fri, 08 Feb 2013 21:13:01 +0000

Barb, thanks for the informative post. In my view, some of these new AdWords changes like bid-boosting and the new conversion reporting tools are helpful. But they’re offset by Google’s removal of the ability of advertisers to target specific devices – tablets, smartphones and other devices – with their campaigns. I wrote about which advertisers this helps – and which it hurts – here: http://www.iprospect.com/wp-content/uploads/2013/02/Google_Enhanced_Campaigns_POV_Feb2013.pdf

By: BarbaraBlogsIt

BarbaraBlogsIt — Thu, 07 Feb 2013 06:16:21 +0000

Reblogged this on BarbaraBlogsIt and commented: Great Just as I expected, tablets is booming and laptops are dropping.

By: Tim Chambers

Tim Chambers — Thu, 07 Feb 2013 04:41:56 +0000

Reblogged this on Tim Chambers and commented: A big and important change...