<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
		>
<channel>
	<title>Comments on: How social media is becoming as important a live event as the live event itself</title>
	<atom:link href="http://gigaom.com/2013/02/04/how-social-media-is-becoming-as-important-a-live-event-as-the-live-event-itself/feed/" rel="self" type="application/rss+xml" />
	<link>http://gigaom.com/2013/02/04/how-social-media-is-becoming-as-important-a-live-event-as-the-live-event-itself/</link>
	<description></description>
	<lastBuildDate>Thu, 20 Jun 2013 04:10:58 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
	<item>
		<title>By: Andy Gant</title>
		<link>http://gigaom.com/2013/02/04/how-social-media-is-becoming-as-important-a-live-event-as-the-live-event-itself/#comment-1308653</link>
		<dc:creator><![CDATA[Andy Gant]]></dc:creator>
		<pubDate>Wed, 06 Feb 2013 12:36:11 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=607193#comment-1308653</guid>
		<description><![CDATA[The vast majority of Americans still are not using Twitter, and most people still watch TV without making pithy &quot;jokes&quot; on Twitter. Just because you and your social circles (and, yes, a lot of other people) use Twitter while watching something doesn&#039;t mean it&#039;s becoming as important as the actual event. 

It sounds like you&#039;re in a bit of a bubble.]]></description>
		<content:encoded><![CDATA[<p>The vast majority of Americans still are not using Twitter, and most people still watch TV without making pithy &#8220;jokes&#8221; on Twitter. Just because you and your social circles (and, yes, a lot of other people) use Twitter while watching something doesn&#8217;t mean it&#8217;s becoming as important as the actual event. </p>
<p>It sounds like you&#8217;re in a bit of a bubble.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Michael Elling</title>
		<link>http://gigaom.com/2013/02/04/how-social-media-is-becoming-as-important-a-live-event-as-the-live-event-itself/#comment-1308639</link>
		<dc:creator><![CDATA[Michael Elling]]></dc:creator>
		<pubDate>Wed, 06 Feb 2013 12:10:21 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=607193#comment-1308639</guid>
		<description><![CDATA[The ads were subpar.  Very few if any truly memorable.   The most being a tweet. And you yourself saying, &quot;can&#039;t really be appreciated later.&quot;  Advertising &amp; messaging maybe getting diluted &amp; heading in wrong direction.]]></description>
		<content:encoded><![CDATA[<p>The ads were subpar.  Very few if any truly memorable.   The most being a tweet. And you yourself saying, &#8220;can&#8217;t really be appreciated later.&#8221;  Advertising &amp; messaging maybe getting diluted &amp; heading in wrong direction.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: tinustuff</title>
		<link>http://gigaom.com/2013/02/04/how-social-media-is-becoming-as-important-a-live-event-as-the-live-event-itself/#comment-1308479</link>
		<dc:creator><![CDATA[tinustuff]]></dc:creator>
		<pubDate>Wed, 06 Feb 2013 01:33:33 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=607193#comment-1308479</guid>
		<description><![CDATA[True, new shows come out with hashtags these days and interaction during a show is becoming key to the experience. A couple of days ago I finished House of Cards, and the one thing I noticed that I lost from the season-at-a-time experience was Twitter interaction.]]></description>
		<content:encoded><![CDATA[<p>True, new shows come out with hashtags these days and interaction during a show is becoming key to the experience. A couple of days ago I finished House of Cards, and the one thing I noticed that I lost from the season-at-a-time experience was Twitter interaction.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: ccadigitalgenerationcentre</title>
		<link>http://gigaom.com/2013/02/04/how-social-media-is-becoming-as-important-a-live-event-as-the-live-event-itself/#comment-1308276</link>
		<dc:creator><![CDATA[ccadigitalgenerationcentre]]></dc:creator>
		<pubDate>Tue, 05 Feb 2013 17:16:36 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=607193#comment-1308276</guid>
		<description><![CDATA[Even though Social Media has been around for so long and it has been growing out of proportion we still believe that there is so much to come, like you said, tweeting from your TV still isnt around but soon you will be tweeting from places you never thought about before! Great article, thanks for sharing!]]></description>
		<content:encoded><![CDATA[<p>Even though Social Media has been around for so long and it has been growing out of proportion we still believe that there is so much to come, like you said, tweeting from your TV still isnt around but soon you will be tweeting from places you never thought about before! Great article, thanks for sharing!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: corporatefinancetv</title>
		<link>http://gigaom.com/2013/02/04/how-social-media-is-becoming-as-important-a-live-event-as-the-live-event-itself/#comment-1308033</link>
		<dc:creator><![CDATA[corporatefinancetv]]></dc:creator>
		<pubDate>Tue, 05 Feb 2013 10:07:17 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=607193#comment-1308033</guid>
		<description><![CDATA[Extremely interesting blog. I wrote a dissertation on the rise of DVR TV about two years ago and touched on how social media is changing the viewing habits of people during live events (Sports &amp; Talent shows in particular). Back then it was not so prominent now It seems as if two screen viewing has now become the new norm.]]></description>
		<content:encoded><![CDATA[<p>Extremely interesting blog. I wrote a dissertation on the rise of DVR TV about two years ago and touched on how social media is changing the viewing habits of people during live events (Sports &amp; Talent shows in particular). Back then it was not so prominent now It seems as if two screen viewing has now become the new norm.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Claire Wong</title>
		<link>http://gigaom.com/2013/02/04/how-social-media-is-becoming-as-important-a-live-event-as-the-live-event-itself/#comment-1308020</link>
		<dc:creator><![CDATA[Claire Wong]]></dc:creator>
		<pubDate>Tue, 05 Feb 2013 09:25:44 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=607193#comment-1308020</guid>
		<description><![CDATA[This is really a good point to look on to it. Social media is really a on the boom now a days and will surely remain in the future also. Nice article.
&lt;a href=&quot;http://makethisway.com/&quot; rel=&quot;nofollow&quot;&gt;make this way&lt;/a&gt;]]></description>
		<content:encoded><![CDATA[<p>This is really a good point to look on to it. Social media is really a on the boom now a days and will surely remain in the future also. Nice article.<br />
<a href="http://makethisway.com/" rel="nofollow">make this way</a></p>
]]></content:encoded>
	</item>
</channel>
</rss>
