On March 1, Apple has to stop selling the Mac Pro in Europe because of new safety regulations that will soon go into effect. Apple just informed its European resellers of this news. While Apple has to stop selling new Mac Pros as of March 1, its local resellers in EU countries can keep selling their remaining stock until they run out.
Here’s the text of the email Apple sent its resellers:
As of March 1, 2013, Apple will no longer sell Mac Pro in EU, EU candidate and EFTA countries because these systems are not compliant with Amendment 1 of regulation IEC 60950-1, Second Edition which becomes effective on this date. Apple resellers can continue to sell any remaining inventory of Mac Pro after March 1.
Apple will take final orders for Mac Pro from resellers up until February 18th for shipment before March 1, 2013.
Countries outside of the EU are not impacted and Mac Pro will continue to be available in those areas.
This is not the kind of decision that’s going to have many consumers up in arms: the vast majority of Apple computer buyers go with a notebook or the more consumer-friendly all-in-one iMac. And Mac Pro buyers have gotten used to the lack of attention to the product line: Apple’s last update to the Mac Pro was June 2012, and even then it was incremental.
In simply stopping shipments of this desktop to EU countries, it’s clear Apple is gearing up for something newer and better later on. Last summer CEO Tim Cook told a group of Mac Pro users in an email that Apple is “working on something really great for later next year.”
In the meantime, Mac sales have slowed for Apple: in the fourth quarter of 2012 Apple sold 4.1 million Macs, 22 percent fewer than the same quarter in 2011.