The best-known site for online restaurant reservations will acquire one of the original food photo mobile apps, Foodspotting, both companies announced Tuesday morning. OpenTable will get the three-year-old San Francisco-based company for $10 million in cash. It’s not a huge return for Foodspotting’s investors, Blue Run Ventures, who put $3.75 million into the company.
“We’re so happy to have found a home for Foodspotting where our community can continue to thrive while our entire team continues to focus on creating great dining experiences,” Alexa Andrzejewski, co-founder and CEO of Foodspotting, said in a statement. “While working with OpenTable as partners we realized we could create more intelligent, seamless and beautiful experiences if we had the opportunity to integrate our products more deeply. We look forward to contributing our mobile, social and design expertise in ways that will delight both diners and restaurants.”
Andrezejewski will join OpenTable as a lead user interface designer. Foodspotting, currently available for iOS, Android and Blackberry users, will remain a standalone product.
In his own statement, OpenTable CEO Matt Roberts said he looked forward to using Foodspotting to add ”more visually compelling content to help people decide where to dine and discover dishes they’ll love.”
OpenTable and Foodspotting first worked together starting in May 2012, when Foodspotting added the ability to book restaurant reservations through OpenTable from within the Foodspotting app. In recent months, Foodspotting appeared to lose its original buzz, as dozens of food-related apps and mobile photo networks like Instagram became the go-to app for snapping and sharing pictures of food. OpenTable appears a good fit for Foodspotting’s original mission, however: to find the best dishes in a given city.
In joining OpenTable, Foodspotting brings 10 employees and 3 million dishes spotted since the app first went live in 2010.
Updated at 6:12 a.m. PT with information about Foodspotting’s previous investment.