Comments on: Silicon Valley’s most important document ever

By: Rui Pereira

Rui Pereira — Thu, 21 Mar 2013 14:14:47 +0000

Wanted also to share the “Small Book of Big Rules” we use at OutSystems and that guided us towards a great culture. Enjoy. http://www.outsystems.com/the-small-book/

By: J H

J H — Mon, 04 Feb 2013 17:41:55 +0000

With virtually infinite internet content, ads can clutter the content selection process rather than the content itself, so free content without imbedded ads can indeed be achieved. Just clutter the content selection, which is what content providers want anyway … content for contents sake … less alterior advertising. What does soap have to do with daytime drama anyway?

By: Jorge

Jorge — Thu, 31 Jan 2013 19:48:45 +0000

Sounds very cut-throat to me: You lay the prize and see who can get to it first.

By: kga245

kga245 — Thu, 31 Jan 2013 05:24:37 +0000

Reblogged this on Kelly Abbott and commented: Wow. This is the real deal.

By: Ugghh

Ugghh — Thu, 31 Jan 2013 01:37:09 +0000

Am I the only one creeper’d out by using the word ‘stunning’ to describe employees? Sounds like a hellhole, no thanks.

By: markuseb91

markuseb91 — Wed, 30 Jan 2013 19:29:31 +0000

Is this the same guy that was about to be strung up by shareholders and customers alike after the great Qwikster/DVD pricing debacle of 2011?

By: Mark

Mark — Wed, 30 Jan 2013 19:27:21 +0000

Weren’t we ready to string this guy up after the Qwikster, streaming debacle of 2011?

By: Lineka

Lineka — Wed, 30 Jan 2013 17:15:09 +0000

In spite of this brilliant document, which is obviously good for the bottom line, many, many people at Netflix dislike the corporate culture. I am close with people working both in upper management on the content/marketing side and in the engineering departments who say the “firing” culture creates a team of people who are often fear-based and sycophantic. So…

By: realjjj

realjjj — Wed, 30 Jan 2013 13:10:22 +0000

And then someone does it all for free and takes the market.Not being easy is no reason not to do it , that’s what separates the winner from everybody else, being able to do more. Ads are fine as long as they don’t overdo it. The internet has an advantage over TV , targeted ads and smart product placement (where you can check out the details/specs/price and click to buy for just about anything in a movie).
On demand content is not separated into premium and ,well, not premium.When you can watch anything you want at any time there are no such distinctions. Exclusive content might help one company or the other but it’s not a good trend for consumers.
At this point everybody sells media (it’s a disease) and everybody is doing the same thing.Music, movies, books and soon, most likely, streaming games but nobody is doing anything special.
Someone has to aim higher. “Can’t do it” is not the way the tech industry works.
Sure copyright is a nasty thing and makes dealing with the content owners (they aren’t the creators, just the middle man) a nightmare and the ISP and carriers are another drag.

By: bhanuk

bhanuk — Wed, 30 Jan 2013 11:43:34 +0000

The only way to do that would be to go into intermittent ad breaks within the movie stream which is basically replicating the fta tv model and this would require netflix to build out a parallel ads business to monetize their streams. The other option would be to work as a a marketing channel for production houses where in netflix is a puppet at their hands and can be used to promote specific content which the production houses monetize elsewhere, namely via television or dvd sales etc.

Neither of these options are likely to be too appetizing for netflix. They are more likely to be an internet version of hbo with premium original content for which users pay a premium amount. For eg: arrested development and netflix only movies which should start coming from 2014.

Youtube is likely to follow the first model above becoming the go to place on the internet for free to air content with ads in the stream and with some premium content that you can pay for to subscribe