Comments on: Samsung zooms past Apple in semiconductor buying in 2012

By: Laughing_Boy48

Laughing_Boy48 — Wed, 23 Jan 2013 20:19:38 +0000

I’m curious to find out the cost of those quad-core NVidia Tegra 4 processors. I’m certain all of Samsung’s 2013 high-end smartphones will have them. They certainly can’t be cheap to produce. Samsung can put all their money into fast processors and big displays and cut corners on the rest of the build. Most consumers probably won’t even care about anything else and Samsung is betting heavily on that fact to lower the cost of the Galaxy S4. Samsung is using a pretty good tactic to gain market share over Apple. There’s not much Apple can do about it, either. I doubt Apple is going to start selling multiple models of new iPhones at lower price points but Apple may decide to change its tactics, too. It can certainly afford to do anything it needs to do with so much ample reserve cash sitting around unused.

By: john naulty

john naulty — Wed, 23 Jan 2013 20:14:40 +0000

not to mention that samsung is largely buying from samsung………

By: Matt Eagar

Matt Eagar — Wed, 23 Jan 2013 19:48:38 +0000

I doubt Samsung is getting worse deals on chips than Apple. Rather, the fact that Apple is even close to Samsung in this spend is surprising, given that Samsung plays in so many more markets than mobile and personal computing (TVs, set-top boxes, Blu-Rays, etc). As interesting as the rise of Apple, though, the fall of other companies — HP, Dell, Toshiba, LG, Nokia — is just as telling.