Comments on: AppDynamics nets $50M more to take on IT’s big boys http://gigaom.com/2013/01/23/appdynamics-nets-50m-more-to-take-on-its-big-boys/ Wed, 22 May 2013 17:30:46 +0000 hourly 1 http://wordpress.com/ By: David Mytton http://gigaom.com/2013/01/23/appdynamics-nets-50m-more-to-take-on-its-big-boys/#comment-1302939 Wed, 23 Jan 2013 23:01:49 +0000 http://gigaom.com/?p=603266#comment-1302939 I’m not sure whether AppDynamics really does compete so directly with New Relic. NR seem to stand out amongst the others because of the way they handle pricing on the lower volume. They mix the best of enterprise + self service because “regular people” can sign up and pay via credit card but the bigger deals still get to the sales team. AppDynamics don’t seem to be addressing that with the requirement for contacting a rep for a quote (no price on their website).

The NR approach matches their marketing strategy which is very much about getting the “grass roots” engineers to start using it as a way of selling into a business as opposed to more of an enterprise management down method.

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