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Summary:

Apple is now offering payment plans, including some that are interest-free. It’s a part of a series of moves starting more than a year ago at Apple to make its products more palatable to customers in China.

An Apple store in China.

On Wednesday, Apple announced a new option for shoppers in China: payment installment plans for iPhone, iPad or MacBook buyers. Apple’s website in China says purchases between 300 yuan to 3,000 yuan can be paid in installments ranging from three months to 24 months. Interest only kicks in for plans stretching 18 months (6.5 percent) or 24 months (8.5 percent).

Tim Cook is planning on China being Apple’s biggest and most important market some day the company. Already it represents 15 percent of the company’s revenue. But to make larger strides there, Apple has been making some moves so that its products and services are more palatable to consumers in China.

So a move like a payment plan option that will make it easier for locals to afford iPhones might seem minor at first. But it’s a part of that focus begun more than a year ago. Near the end of 2011 Apple began offering iTunes payments in China’s currency. And in the last year, more region and language-specific options have also come to Apple’s operating systems, including support for Chinese characters, and local search and sharing on iOS and on the Mac.

  1. Reblogged this on 2013 Pro Bowl Blog and commented:
    Just wait till they implament the ” LAY AWAY “

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  2. Martin Bergstrom Thursday, January 17, 2013

    Glad to hear it. There are some rumors circulating this week (most notably in the NYTimes) that Apple was considering a possible mid-price model phone for developing markets which might sacrifice its premium image. I wrote an article detailing why this was an unwise idea and laying out better alternatives -payment plans being one of them. If anyone’s interested; http://thebergstromblog.tumblr.com/post/40787744827/have-your-apple.

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