Summary:

NetSuite says retailers want to run their businesses on the same backend technology whether they are online or on Main Street so it’s buying Retail Anywhere to build one system for both.

NetSuite is adding to its Software-as-a-Service (SaaS) capabilities with the purchase of Retail Anywhere, a company specializing in point-of-sale applications for brick-and-mortar stores. Terms were not disclosed.

NetSuite CEO Zach Nelson

NetSuite CEO Zach Nelson

Las Vegas-based Retail Anywhere was a customer/partner and since NetSuite wants to offer a wide range of retail capabilities for both e-commerce and physical stores, the move was a natural one, NetSuite CEO Zach Nelson told me.

“They built their point-of-sale system atop our SuiteCloud and we have about 30 joint customers ranging from very small retailers to a new multi-billion-dollar retailer that we’ll announce later,”Nelson said. “The magic of Apple is that its physical stores and online stores run on the same backend — that’s what we will offer,” Nelson said. SuiteCloud is NetSuite’s platform-as-a service analog to Salesforce.com’s Force.com.

There’s been a buying spree by both SaaS players like Salesforce.com and legacy IT vendors including IBM, Oracle and SAP to bulk up software services delivered from a cloud. NetSuite itself bought OpenAir for its services capability in 2008 and QuickArrow in 2009. Don’t bet that this SaaS shopping will stop anytime soon.

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