Comments on: Why Broadcom wants to be the smarts in your next smartphone http://gigaom.com/2013/01/08/why-broadcom-wants-to-be-the-smarts-in-your-next-smartphone/ Sun, 26 May 2013 06:59:26 +0000 hourly 1 http://wordpress.com/ By: tsahilevi http://gigaom.com/2013/01/08/why-broadcom-wants-to-be-the-smarts-in-your-next-smartphone/#comment-1297860 Sat, 12 Jan 2013 05:27:26 +0000 http://gigaom.com/?p=600380#comment-1297860 Kevin,

This isn’t a play for the mobile market – it is a switch in mindset.
Up until today, most set-top box chipsets were based on MIPS architecture; and now plyers of that market are shifting towards ARM. This is what Broadcom is doing.
It means that consumer electronics are moving to a single chip architecture based on ARM.

]]> By: RK http://gigaom.com/2013/01/08/why-broadcom-wants-to-be-the-smarts-in-your-next-smartphone/#comment-1296464 Wed, 09 Jan 2013 16:11:41 +0000 http://gigaom.com/?p=600380#comment-1296464 Kevin,

Do more Research, BRCM already lost the APP processor lead way back in 2010, as they fumbled on execution. They are mainly geting the license for Server class 64 Bit CPU to compete against Cavuim etc.. as they have MIPS today. Also the 32Bit variety is needed for embedded SOC for Wifi/BT/GPS, and Touch controller they supply to fruit guys etc.. ! App proc is blood bath game with low GM , even TI OMAP is considering leaving mkt.

THX
RK

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