4 Comments

Summary:

FreedomPop and textPlus have matching philosophies: Give a baseline service away for free and upsell additional megabytes and minutes. Later this quarter FreedomPop will incorporate textPlus’s IP messaging and VoIP services into its mobile broadband service.

FreedomPop iPhone sleeve

FreedomPop is delivering on its promise to become a voice as well as mobile data provider. At CES 2013, it revealed it’s partnering with IP voice and messaging startup textPlus, bundling the latter’s freemium text and calling app with its freemium broadband service.

textPlus, formerly known as Gogii, and FreedomPop have matching philosophies and business models, which the companies said made them an ideal fit for a partnership. Both have a baseline service that they offer free to customers: FreedomPop gives out 500 MB of free WiMAX data, while textPlus offers free in-network messaging and calling. Both start charging if you move beyond that core service: FreedomPop selling additional megabytes and textPlus phone calls to customers outside of its network.

It’s not quite clear exactly how the two will integrate their services when they launch this quarter, though FreedomPop said it would start offering the equivalent of monthly calling plans, the cheapest being free while the most expensive would be a $15 plan with unlimited texting and 1000 voice minutes.

FreedomPop is a mobile virtual network operator (MVNO), relying on Clearwire’s WiMAX network to provide 4G service. Unlike other mobile broadband MVNOs like Karma and NetZero, it isn’t just focusing on data modems and hotspots. It’s also selling a sleeve which fits over the iPhone 4 and 4S, replacing the devices’ standard 3G connectivity with its own 4G service. FreedomPop’s ultimate aim is to make its money by selling value-added services, not access itself. Voice and SMS are key components of that strategy.

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  1. Joshua Martens Tuesday, January 8, 2013

    I think this is excellent news, but it’s a bit problematic that I ordered my FreedomPop iPhone 4S case before Summer 2012 and still haven’t received it with no explanation why or when it’s coming. Somehow they’re great at communicating to tech blogs, but their own customers are left in the dark. Despite my own personal frustrations with them, I’m still rooting for them.

    1. I cancel my order with them and they refund the money to my bank account in three days, and the I ordered from amazon and I did get it in four days to my front door, I suggest you do the same.

  2. At this point I want my money back! Been waiting for months. If you take somebody’s money to have a product?

  3. I use text plus and everything is unlimited and free now so I don’t see why the partnership is needed this is looking a lot more sketchy then it did already.

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