Well I hate to tell you guys, your perceived value is far higher than real world valuation. Have you ever stopped to think why Twitter is the juggernaut it is? It already delivers the ala carte and as narrow as you want it!

Interesting enough, Znak it! has received lately several inquiries from publishers who want to switch form the Press+ powered paywalls to the integrated, multipronged solutions like ours. Or, in other words, they are not happy with the so-far results of their paywalls. They have enough data and experience to see now that the NYT model, however great for some, might not work well with many other publications — a message the payment professionals have been trying to convey for years now with little success. The online subscription economy is very demanding.

As Znak it! and I argued (and show data to prove it; http://bit.ly/MpKXY2), the mixed model works much better. If subscription can convert 1% to 2% of a site’s casual readers into paying one, then the pay-as-you-go (or wish) feature can increase this conversion rate to 9%, without cannibalizing subs. By adding other options, such as opt-in advertising, micro-syndication, and P2P distribution, publishers can reach even a 20% conversion rate.

Perhaps the Dish experiment will be for the mixed model what the NYT was for the subscription-based paywall. Publishers and journalists like yourself, will finally move on and start considering options other than the metered paywall.

Elephant in the room is who owns the followers: your employer or you, the personality.

This is a significant development in publishing.