Comments on: Oracle beefs up marketing applications savvy with $871M buy of Eloqua

By: Hermann Handa

Hermann Handa — Fri, 21 Dec 2012 14:45:42 +0000

Salesforce is already one of, if not the largest, Oracle customer. All that SF customer data needs to be stored in a database . . .

By: Barb Darrow

Barb Darrow — Thu, 20 Dec 2012 22:33:29 +0000

Marketo might make an interesting target for sf.com yes.

By: David Nandhra

David Nandhra — Thu, 20 Dec 2012 20:43:06 +0000

An interesting acquisition. I believe Salesforce.com use Eloqua – so that makes them an Oracle customer. Not comfortable for them.
I wonder if Salesforce.com will buy Marketo?

By: Barb Darrow

Barb Darrow — Thu, 20 Dec 2012 20:16:09 +0000

thanks adam — i should have mentioned the SMB vs. enterprise distinction.

By: Adam Sharp

Adam Sharp — Thu, 20 Dec 2012 20:09:36 +0000

Eloqua is hot- they tick the 4 boxes of social, mobile cloud and big data. The biggest difference between Hubspot and Eloqua is not inbound versus outbound, as Hubspot have added functionality to move closer to the Eloqua space . The biggest different is that Hubspot is an SMB play while Eloqua is Enterprise. Please see http://bit.ly/XP8giy as to what it means for Eloqua customers.
Disclosure: We use Eloqua, we are an Eloqua consultancy and my last company was acquired by Oracle.

http://bit.ly/XP8giy