6 Comments

Summary:

Earlier this morning, Adobe Systems, the San Jose-based creative software giant announced that it was buying New York City-based design-oriented community, Behance. Since then, many have been wondering how much did Adobe shell out? Now we have the answer.

Behance and Adobe

Updated: Earlier this morning, Adobe Systems, the San Jose-based creative software giant that is currently undergoing a makeover for the cloud-era announced that it was buying New York City-based design-oriented community, Behance. Since then, many have been wondering how much did Adobe shell out?

At least two sources have told me that that Adobe paid well north of $100 million. (Added on December 21: A well placed source tells me that the final number is closer to $150 million.)  What may seem like a lot of money is reflection on reality of the modern software business — not only does a company need to offer software via the cloud, it also has to have a community of engaged users to keep enhancing the value of that offering. Behance team makes those points in a post on Behance blog.

Creation should be inherently collaborative – and must evolve more frequently than typical software upgrade cycles. If the tools we use to create are connected with how we showcase and discover creative work, we can help usher in a new era of idea exchange and collaborative creation.

David Wadhwani, who spearheaded this acquisition on behalf of Adobe writes on the company blog:

 As we start to roll out increasingly integrated workflows across the services, you’ll start to see the benefits of combining the creation of content with the ability to seek feedback, showcase your work and distribute it across devices.

Behance was started in 2006 and raised $6.5 million from Union Square Ventures, Jeff Bezos, Dave Morin, Yves Behar, Chris Dixon and several others. It had a million members and was host to three million projects.

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  1. Um, might want to have an editor take a look at your headline.

    1. Damn… hit the publish button too fast. Thanks for catching that.

  2. If you look at stunning success of Bitrix24 this year and equally stunning $1.2 billion Yammer purchase, $100 million is peanuts.

  3. Jonathan Jaeger Friday, December 21, 2012

    That’s a tidy sum! Seems like commenters across the web like this purchase, given Adobe’s reputation in successful acquisitions. Perhaps great for both sides, with Behance making a great exit without “selling their soul.”

  4. san diego fiber installer Friday, December 21, 2012

    Not sure why Adobe made this move? They are the doninant force in creative software and probably could have done better by sinking $100M into R&D.

  5. Congratz to Scott!

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