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Summary:

Twitter added some new features to its promoted tweets on Thursday, making updates that will help brands and marketers better target audiences with in-stream advertising. For Twitter, this year is all about monetization, so the more accurate it can be with its advertising, the better.

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Twitter announced several updates to its promoted tweets feature on Thursday, allowing brands and marketers to improve the accuracy of their targeting and to make promoted tweets more relevant in searches. Twitter started experimenting with promoted tweets back in 2010, and they will be a crucial product in the company’s focus on monetization.

“Every day, millions of people use Twitter search to understand what’s happening in real time. Search is also where we debuted the very first Promoted Tweets back in April 2010, and it remains a great way to reach a relevant audience with your content,” the company wrote in a blog post.

Among the changes that Twitter outlined in a blog post Thursday:

For Twitter, this year is all about monetization, and if it can make promoted tweets and in-stream advertising work, especially on mobile, it will have a major leg up on companies like Facebook, which have struggled more with the task.

Twitter keyword matching screenshot

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  1. Twitter is really on the ball with its mobile ad savvy. To be honest, I think a lot of the reason why Facebook has caught up so much in mobile advertising is because Zuckerberg and company have closely emulated Twitter’s strategy. If there’s one thing we’ve learned this past year (from Twitter’s success, to Airpush’s ascendance in the mobile ad space) targeting is HUGELY important in mobile advertising and goes hand-in-hand with pertinent messaging as the keys to successful mobile advertising – http://blog.airpush.com/redesigning-messaging-relevance-how-we-grew-to-2/

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