Comments on: Podcast: Filter this – Twitter v. Facebook v. Flickr, Apple v. Microsoft (and Google) http://gigaom.com/2012/12/13/podcast-filter-this-twitter-v-facebook-v-flickr-apple-v-microsoft-and-google/ Sat, 18 May 2013 17:41:59 +0000 hourly 1 http://wordpress.com/ By: Rachelle http://gigaom.com/2012/12/13/podcast-filter-this-twitter-v-facebook-v-flickr-apple-v-microsoft-and-google/#comment-1297238 Thu, 10 Jan 2013 23:24:08 +0000 http://gigaom.com/?p=594358#comment-1297238 I think what happens is the filters are a cherishing act, you take the photo, then you look at it, cherish the moment, by looking at it, editing it , sharing it.

When you look at it, there is an attachment reinforcement to that image/memory/moment. I think the more people play and edit the photo before sharing it, the more “habit pathways” are created in people in association with the behavior of sharing photo.

People share special moments, if they share the photo is because they want the moment to be memorable, or find a peak”there is an aspect of highlighting the best of their daily lives in the action, the perception of their own life and story —- so improving the image by applying the filter is an extension of that intent of making their lives look even better.
So it does not simply enhance the photo in my opinion – It enhances their perception of their own lives.

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