‘Tis the season… for a tech giant battle royale. In this week’s episode of the GigaOM podcast, we talk about Twitter’s new photo filters and Flickr’s new app, as the fight for mobile photo dominance heats up. And if all that rivalry wasn’t enough, we also look at Apple and Microsoft’s app store bickering as well the much bigger battle with Google.
(download)
SHOW NOTES:
Hosts: Chris Albrecht and Erica Ogg
00:00 – 17:17 – Eliza Kern and Ryan Kim talk Twitter photo filters and Flickr’s mobile app
17:18 – 17:34 – A message from GigaOM PRO
17:35 – 37:32 – Erica Ogg and Tom Krazit break down Microsoft’s iOS app store spat and whether Apple is breaking down against Google
37:33 – 40:35 – Parting gifts:
Tom recommends former paidContent-er Amanda Natividad’s sandwich cookbooklet
Erica recommends giving the gift of Starbucks giftcards, straight from the Starbucks app
Chris recommends NPR’s All Songs Considered best music of 2012 podcast
PREVIOUS EPISODES:
GigaOM PRO Podcast: Mobile winners and losers of 2012
RoadMap re-run, our talk with Instagram’s Kevin Systrom
iTunes 11, When Things Connect, Sun Volt
What Aspiring New Media Stars Should Know About Agents and Managers
War Tweets, Google TV and Nexus 4
Director Jay Duplass on low-fi movies through high-tech
Election Dissection, Ditching DSL and Dumping the iPad
Sandy’s Social, Infrastructure Impact and Forstall
Windows 8 Surfaces, and disruption eruption
Boxee Cloud DVR, Apple Rumors and Chromebook
Commutist interview: Joy of X author Steven Strogatz
Commutist podcast: Patent trolls, Costco ban and Passbook’s home run
Commutist, meet Nerdist, and interview with Chris Hardwick
T-Metro, Broadband Caps, Remembering Steve Jobs
Apple’s iO-Mess, Dirty Data Centers and Tesla
News from the Mobilize Conference
Paul Tough: How Children Succeed and what you can learn from them

I think what happens is the filters are a cherishing act, you take the photo, then you look at it, cherish the moment, by looking at it, editing it , sharing it.
When you look at it, there is an attachment reinforcement to that image/memory/moment. I think the more people play and edit the photo before sharing it, the more “habit pathways” are created in people in association with the behavior of sharing photo.
People share special moments, if they share the photo is because they want the moment to be memorable, or find a peak”there is an aspect of highlighting the best of their daily lives in the action, the perception of their own life and story —- so improving the image by applying the filter is an extension of that intent of making their lives look even better.
So it does not simply enhance the photo in my opinion – It enhances their perception of their own lives.