<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
		>
<channel>
	<title>Comments on: Guardian kills its Facebook social reader, regains control over its content</title>
	<atom:link href="http://gigaom.com/2012/12/13/guardian-kills-its-facebook-social-reader-regains-control-over-its-content/feed/" rel="self" type="application/rss+xml" />
	<link>http://gigaom.com/2012/12/13/guardian-kills-its-facebook-social-reader-regains-control-over-its-content/</link>
	<description></description>
	<lastBuildDate>Mon, 20 May 2013 01:31:47 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
	<item>
		<title>By: xyzzymagicat</title>
		<link>http://gigaom.com/2012/12/13/guardian-kills-its-facebook-social-reader-regains-control-over-its-content/#comment-1259575</link>
		<dc:creator><![CDATA[xyzzymagicat]]></dc:creator>
		<pubDate>Sun, 16 Dec 2012 08:00:52 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=594289#comment-1259575</guid>
		<description><![CDATA[Why “no” — how does that link contradict Peter VonLieb&#039;s comment?  They just show different facets of the idea that the Web should focus on serving the broad community of users over a handful of rich moguls/companies, as far as I can tell.]]></description>
		<content:encoded><![CDATA[<p>Why “no” — how does that link contradict Peter VonLieb&#8217;s comment?  They just show different facets of the idea that the Web should focus on serving the broad community of users over a handful of rich moguls/companies, as far as I can tell.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Hans Lak</title>
		<link>http://gigaom.com/2012/12/13/guardian-kills-its-facebook-social-reader-regains-control-over-its-content/#comment-1258300</link>
		<dc:creator><![CDATA[Hans Lak]]></dc:creator>
		<pubDate>Sat, 15 Dec 2012 19:59:36 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=594289#comment-1258300</guid>
		<description><![CDATA[Kudos to the Guardian!]]></description>
		<content:encoded><![CDATA[<p>Kudos to the Guardian!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: BakuCongress</title>
		<link>http://gigaom.com/2012/12/13/guardian-kills-its-facebook-social-reader-regains-control-over-its-content/#comment-1256153</link>
		<dc:creator><![CDATA[BakuCongress]]></dc:creator>
		<pubDate>Sat, 15 Dec 2012 04:09:55 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=594289#comment-1256153</guid>
		<description><![CDATA[You know, when you say the Guardian was &quot;opening up&quot; by funnelling its stories into Facebook, it&#039;s actually the opposite of what you mean. Facebook is the ultimate walled garden. It&#039;s links only reference within itself, there are no unique HTML or anchors you can link to from the *open* web. Going into Facebook is the opposite of opening up... it&#039;s closing down and closing out and basically handing over your keys to Zuckerberg. Pulling away from that is the real opening up.]]></description>
		<content:encoded><![CDATA[<p>You know, when you say the Guardian was &#8220;opening up&#8221; by funnelling its stories into Facebook, it&#8217;s actually the opposite of what you mean. Facebook is the ultimate walled garden. It&#8217;s links only reference within itself, there are no unique HTML or anchors you can link to from the *open* web. Going into Facebook is the opposite of opening up&#8230; it&#8217;s closing down and closing out and basically handing over your keys to Zuckerberg. Pulling away from that is the real opening up.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Douglas Crets</title>
		<link>http://gigaom.com/2012/12/13/guardian-kills-its-facebook-social-reader-regains-control-over-its-content/#comment-1256088</link>
		<dc:creator><![CDATA[Douglas Crets]]></dc:creator>
		<pubDate>Sat, 15 Dec 2012 03:29:27 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=594289#comment-1256088</guid>
		<description><![CDATA[Behavior and culture -- not an app -- drives people to take actions.]]></description>
		<content:encoded><![CDATA[<p>Behavior and culture &#8212; not an app &#8212; drives people to take actions.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Martin Belam</title>
		<link>http://gigaom.com/2012/12/13/guardian-kills-its-facebook-social-reader-regains-control-over-its-content/#comment-1255066</link>
		<dc:creator><![CDATA[Martin Belam]]></dc:creator>
		<pubDate>Fri, 14 Dec 2012 19:42:30 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=594289#comment-1255066</guid>
		<description><![CDATA[Hi bhanuk, I designed the Guardian Facebook app. It was served in an iFrame in a Canvas app. All the advertising on the Guardian bit earned revenue for the Guardian. It launched with a sponsor in the UK for three months taking up all the ad inventory within the app. Facebook also served ads alongside the pages.]]></description>
		<content:encoded><![CDATA[<p>Hi bhanuk, I designed the Guardian Facebook app. It was served in an iFrame in a Canvas app. All the advertising on the Guardian bit earned revenue for the Guardian. It launched with a sponsor in the UK for three months taking up all the ad inventory within the app. Facebook also served ads alongside the pages.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Scott Ferguson</title>
		<link>http://gigaom.com/2012/12/13/guardian-kills-its-facebook-social-reader-regains-control-over-its-content/#comment-1254324</link>
		<dc:creator><![CDATA[Scott Ferguson]]></dc:creator>
		<pubDate>Fri, 14 Dec 2012 15:12:19 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=594289#comment-1254324</guid>
		<description><![CDATA[Good, the app thing always annoyed me.]]></description>
		<content:encoded><![CDATA[<p>Good, the app thing always annoyed me.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Oelsen</title>
		<link>http://gigaom.com/2012/12/13/guardian-kills-its-facebook-social-reader-regains-control-over-its-content/#comment-1254325</link>
		<dc:creator><![CDATA[Oelsen]]></dc:creator>
		<pubDate>Fri, 14 Dec 2012 15:12:19 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=594289#comment-1254325</guid>
		<description><![CDATA[I don&#039;t think so.
http://dashes.com/anil/2012/12/the-web-we-lost.html]]></description>
		<content:encoded><![CDATA[<p>I don&#8217;t think so.<br />
<a href="http://dashes.com/anil/2012/12/the-web-we-lost.html" rel="nofollow">http://dashes.com/anil/2012/12/the-web-we-lost.html</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Nate Shivar</title>
		<link>http://gigaom.com/2012/12/13/guardian-kills-its-facebook-social-reader-regains-control-over-its-content/#comment-1254068</link>
		<dc:creator><![CDATA[Nate Shivar]]></dc:creator>
		<pubDate>Fri, 14 Dec 2012 13:27:08 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=594289#comment-1254068</guid>
		<description><![CDATA[Finally! I know myself and others (there have been plenty of memes about it) have gotten tired of copy and pasting the headline from Facebook into Google to get to the article - the app was so annoying.]]></description>
		<content:encoded><![CDATA[<p>Finally! I know myself and others (there have been plenty of memes about it) have gotten tired of copy and pasting the headline from Facebook into Google to get to the article &#8211; the app was so annoying.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: David Scholtz</title>
		<link>http://gigaom.com/2012/12/13/guardian-kills-its-facebook-social-reader-regains-control-over-its-content/#comment-1253931</link>
		<dc:creator><![CDATA[David Scholtz]]></dc:creator>
		<pubDate>Fri, 14 Dec 2012 12:36:17 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=594289#comment-1253931</guid>
		<description><![CDATA[Social media is a tool not a fix. Too much mis-placed hype gt people to think that Facebook, Twitter or Google Plus can solve the problem. In traditional media the problem lies in the business model, metrics and assumptions. These are only made worse when a new shiny tool is overlaid and causes more confusion.

On the other hand, it is actually a good thing that they tested, were not afraid to do something probably not normal for them and to take the learnings.]]></description>
		<content:encoded><![CDATA[<p>Social media is a tool not a fix. Too much mis-placed hype gt people to think that Facebook, Twitter or Google Plus can solve the problem. In traditional media the problem lies in the business model, metrics and assumptions. These are only made worse when a new shiny tool is overlaid and causes more confusion.</p>
<p>On the other hand, it is actually a good thing that they tested, were not afraid to do something probably not normal for them and to take the learnings.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Henrique Alves</title>
		<link>http://gigaom.com/2012/12/13/guardian-kills-its-facebook-social-reader-regains-control-over-its-content/#comment-1253853</link>
		<dc:creator><![CDATA[Henrique Alves]]></dc:creator>
		<pubDate>Fri, 14 Dec 2012 12:12:33 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=594289#comment-1253853</guid>
		<description><![CDATA[Besides the numbers cited above I can&#039;t see why the user would read such content inside of Facebook or whatever is the platform.]]></description>
		<content:encoded><![CDATA[<p>Besides the numbers cited above I can&#8217;t see why the user would read such content inside of Facebook or whatever is the platform.</p>
]]></content:encoded>
	</item>
</channel>
</rss>
