-Monetizing content works best in verticals or niche markets not for a general market site like etsy. there’s no direct linkage to product and what’s offered is to multifarious. Look at numbers and don’t go on the snake oilman’s pitch.

-Note when you run tests it’s always the slowest part of the front page to load.

-It’s not so much an art site as it is a craft and artisan site. That’s repeated across the site and through its history. There’s very little related to art and artists on Etsy.

-A lot of the Etsy blog is attempting to get new readership by getting guest bloggers w/ their own readership to post. That happens by the tried and true method of guest poster making an announcement on their blog, to their followers on twitter, and facebook … and pinterest.

-The “100 positive comments” average is actually more like 40. the range might include 100, but I would say the mean falls closer to 40-50. A quick browse on the blogs will reveal that.

-The positive comments have a lot to do w/ sellers posting comments to try to get click through to their shops. It’s the major reason why people post comments. Also, the editorial staff mutes religiously and randomly so that there’s a little social engineering to elicit and continue “positive” comments.