Comments on: Two new iPads, iPhones per year? It’s not as crazy as it sounds

By: Ted

Ted — Wed, 12 Dec 2012 19:11:05 +0000

I’ve thought that this would be their direction for awhile now. Think of the competition. Although an individual competitor may not revise an individual product more than once a year, Apple is contending with multiple competitors who are constantly coming out with new Android etc. products. After 6 months, the product landscape has changed too much for Apple to ignore.

By: tzx4

tzx4 — Tue, 11 Dec 2012 16:19:11 +0000

Imagine the comparison write ups of the Google Nexus 10 and the iPad3 that would be going on right now. The iPad 4 is keeping Apple up to date and competitive.
More frequent updates indicates to me that Apple is nimble, capable, and determined to stay competitive.

By: Rick

Rick — Tue, 11 Dec 2012 13:23:48 +0000

+1 @jjj. And I’d add that the 1 yr cycle gives them more time to make doubly certain the software upgrades are bug free – no more Maps debacles.

By: jjj

jjj — Mon, 10 Dec 2012 22:44:38 +0000

lol some are getting desperate in trying to find the upside where it’s not.
There is no reason to refresh the iphone 2x/year , it’s a logistical nightmare,you up marketing expenses by a lot and when the vast majority of buyers are upgraders you get little sales upside from it.
For ipad they can upgrade the 7.9 and 9.7 models at different times but that’s about it.
Finally,the biggest problem is that they are having a hard time finding new features to add as it is.They need a hook,and some more BS for every upgrade,they barely have that for 1 upgrade/year.
They could make an iphone Classic at some point,keep the old 3.5 inch screen size and old (and current for now) look alive and they could time it in any way they want.
In 2011 they messed up the iphone launch and delayed it, ipad 3 was also pretty messed up with a thicker device that got a bit hot (and some more corner cutting) so yeah maybe they have to fix those screw ups at some point. and get back to a summer launch for iphone and release a more reasonable ipad 5 soon but that’s a 1 time thing.