The current model by the other big hitters is disadvantageous to those who choose to keep their phones longer than two years. As others have indicated, these users still pay the same rate as they were paying when they first acquired their phone and, in essence, could be paying more than retail for their phone each and every month after the two years (depending on the smartphone selected).

It’s also important to note that not everyone has an addict’s desire to own “the best” smart phone and the newest on the market. As an example, you can buy the Samsung Galaxy S 2 (last year’s model) for around $329 or so via a couple of prepaid services right now – a very nice phone even by today’s standards, but you can get slightly lesser Android models for as little as $99-$179, too. The iPhone 4 and 4s models are following with price reductions as well. So it’s not necessary to shell out $650-$850 for a “good” smart phone – they already exist and at far lower prices so long as you don’t have to have something that just hit the market 5 minutes ago. Their plan to finance the phones are a good one, too – so long as they market the info so as to fully explain to the sometimes dim public exactly what they are paying for, and why.

People are getting tired of shelling out $100-$120 on average per person per month for cell service. This is why the prepaid companies have seen such a huge increase in sales in the last couple of years. It’s nice to see a full service instead of a discount Indian-based company step up and start to offer innovative plans. I applaud them.