Summary:

Huffington Post has a new CEO who will be tasked with building traffic and revenue and continuing the brand’s international expansion. The move comes at a time when parent company AOL appears to have figured out how to manage its media properties.

Photo: Monaco Mediax ©
photo: Photo: Monaco Mediax ©

Jimmy Maymann, an SVP who presided over AOL’s international strategy, will be the new CEO of the Huffington Post according to a release issued on Thursday.

Maymann, who co-founded a content distribution company acquired by AOL in 2011, will be tasked with growing traffic and revenue at Huffington Post and at the site’s big video investment, HuffPo Live.

He will report to the site’s founder, Arianna Huffington, who is now president and editor-in-chief and with whom Maymann has worked closely in building HuffPo’s international brand.

AOL bought the Huffington Post in February of 2011 for $315 million, a move that surprised media watchers and that set off drama and turf wars as top figures jostled for position. In recent months, AOL has been hitting its stride as it appears to have found a way to manage its media properties like Huffington Post and TechCruch from a distance.

Maymann recently spoke to my colleague Robert Andrews at a media forum in Monaco where he stressed that independent operations were the key to the HuffPo’s brand and success. You can find more of his observations and an audio interview here.

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