Comments on: How Netflix wants to change television forever

By: viewfrom21

viewfrom21 — Fri, 11 Jan 2013 19:40:41 +0000

Intel is trying to do a la carte cable pricing, but hitting some obstacles:

http://techland.time.com/2013/01/03/intels-a-la-carte-tv-plans-are-still-slow-going/

By: Joe Bua

Joe Bua — Fri, 14 Dec 2012 23:11:31 +0000

The next wave? Bring it! I’m ready for this.

By: Willy

Willy — Tue, 11 Dec 2012 07:18:25 +0000

What is going to distinguish this from services that are already offered by providers like Hulu?

By: tvangelist

tvangelist — Mon, 10 Dec 2012 22:33:30 +0000

So there is yet another pretender to the throne! Someone else is going to radically change an entire business model overnight and reign supreme (for the benefit of the shareholders) … Quite honestly the average person has to get up in the morning and go to work or clean the house, or go shopping, or do the laundry, or go to school, or LIVE. They work hard all day! They come home, open the front door, kiss the wife/husband/partner, kiss the kids, hug the dog and fit back into the evening’s ritual – perhaps even cook a meal…or they are both working and the family is scrabbling around to find time for kids pick-up, homework, chores, sports, hobbies, family BBQs, LIFE and all the things that the world delivers. Does anyone REALLY believe that we are glued to our TV screens 24/7 as if that is the only thing in the world. Why are TV shows scheduled, why are their ratings, why has the business delivered the same format for the last umpteen years in the way it has? Because TV has created a system that suits the masses. We adjust and organise ourselves to schedules. What is the best device for a busy family – PVR and Catch-Up TV (aka VOD). Unless Netflix can be the only supplier of ALL the Content in the world we will see that they are merely just another choice in a HUGE selection of TV offerings that we have today. All hail Netflix!

By: Mari

Mari — Mon, 10 Dec 2012 18:48:05 +0000

All of these changes are definitely tempting me to subscribe to Netflix again. Very exciting.

By: Marcelo Salup

Marcelo Salup — Sat, 08 Dec 2012 15:25:28 +0000

Overall, like any of these kinds of grandiose change-the-world comments you need to take them with many grains of salt.

First off, no one is going to move away from some kind of number. If you need to sell 50,000 cars, you need to reach “X” amount of viewers to generate “Y” amount of people who put your brand on their short list. If you need to sell 50,000,000 tubes of toothpaste, the dynamics are different. What you are willing to pay or not pay for any message depends ultimately on the audience delivery, on how well-targetted the audience is and on how engaged they are.

Second, at the bottom of it, Sarandos is still talking about a very passive delivery system when many modern media have moved away from that. What should happen is the contrary: Netflix ought to be able to talk to an advertiser and say: Oh, you want 10,000 men who are between 30 and 45, who live in the New York-Washington DC corridor and who like cars actively… don’t worry, we’ll deliver your message to them for $X.

Third, whatever delivery you have or don’t have is not going to radically change the game unless advertisers move away from the very stale :30 spot. In Argentina, for example, one can buy television by the second, so if you have a message that only takes 18 seconds, you buy 18 seconds. Also, advertisers need to move away from “the” spot and realize that different spots are needed to address different groups, that spots go stale quickly and one needs more of them.

Fourth, for all the grandiose stuff, I would say that 90% of all advertisers are really worried about their sales here and now, a model with no ratings, with no time slots… some advertisers (like Procter and Unilever) will experiment, but there are tons who really worry about their sales and their ability to put metrics to those sales figures.

By: xesenta.com

xesenta.com — Sat, 08 Dec 2012 04:56:45 +0000

aha, the #Future is here!

By: Domino Theory

Domino Theory — Fri, 07 Dec 2012 16:14:05 +0000

80+% of the TV entertainment is either on-demand or DVR’d. I can access Comcast and HBO on any device I own. Though I subscribe to Netflix streaming, I”m not sure why. I haven’t used it in months.

Netflix is not changing the current trajectory; they’re just one of many players in the on-demand, streaming space that are all riding the same wave.

By: Angela

Angela — Fri, 07 Dec 2012 12:39:05 +0000

That will be the real disruptive change.

By: Chuckish

Chuckish — Fri, 07 Dec 2012 01:20:06 +0000

Exactly. How anyone acts like Netflix is the future is insane to me. Every time they raise prices a cent, subscribers revolt. To keep up with what they’re paying for good and original content, they’re going to have to at least double or triple their prices and keep all their current subscribers. That just won’t happen. Netflix is going to die, it’s not a matter of if but when.