Comments on: Content and commerce collide: is it harder for publishers or e-tailers? http://gigaom.com/2012/12/04/content-and-commerce-collide-is-it-harder-for-publishers-or-e-tailers/ Tue, 21 May 2013 08:39:55 +0000 hourly 1 http://wordpress.com/ By: Dan Lagani http://gigaom.com/2012/12/04/content-and-commerce-collide-is-it-harder-for-publishers-or-e-tailers/#comment-1230213 Wed, 05 Dec 2012 14:58:46 +0000 http://gigaom.com/?p=591025#comment-1230213 We media-types can continue to debate the merits of content and commerce and which side is better equipped to win the “next battle”, but the most important folks – consumers – have already voted. Enthusiast brands that don’t provide authentic on-brand experiences blending content, commerce and community seamlessly across all platforms will do so at their own risk.

]]> By: elizadaynight http://gigaom.com/2012/12/04/content-and-commerce-collide-is-it-harder-for-publishers-or-e-tailers/#comment-1230096 Wed, 05 Dec 2012 14:11:15 +0000 http://gigaom.com/?p=591025#comment-1230096 Etsy has done a nice job of featuring their artists documentary style.

]]> By: Chris McCoy http://gigaom.com/2012/12/04/content-and-commerce-collide-is-it-harder-for-publishers-or-e-tailers/#comment-1229003 Wed, 05 Dec 2012 00:03:32 +0000 http://gigaom.com/?p=591025#comment-1229003 Commerce is an ad unit.

Publishers need access and/or to own social data underneath their content.

Enables them to re-imagine the monetization of premium publishing.

Facebook has done it. LinkedIn has done it. Tumblr has done it.

They started with connections and now that they have a communications network built-up, they’re moving up the content stack. Monetizing it with native products powered by their social data (underneath their connections and the activity of those connections).

Publishers need access to the same data.

Basically, publishers need a new CMS. Or a better deal with the platforms.

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