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	<title>Comments on: Pearson exec: we need to be an &#8220;Electronic Arts for education&#8221;</title>
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	<link>http://gigaom.com/2012/11/27/pearson-exec-we-need-to-be-an-electronic-arts-for-education/</link>
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		<title>By: Rick S. Geiger</title>
		<link>http://gigaom.com/2012/11/27/pearson-exec-we-need-to-be-an-electronic-arts-for-education/#comment-1272288</link>
		<dc:creator><![CDATA[Rick S. Geiger]]></dc:creator>
		<pubDate>Fri, 21 Dec 2012 13:09:47 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=588637#comment-1272288</guid>
		<description><![CDATA[To be an EA like company you need a business plan that shows a strong margin based highly profitable business.  Education has been based for so long on tax payers i.e. people forced to pay vs choosing to pay, that the national education infrastructure is not focused on success for the customers (the students) but rather on long and short term compensation promises for its employees.  What we need is a free market in education and with the current administration you will not get that on a national level.]]></description>
		<content:encoded><![CDATA[<p>To be an EA like company you need a business plan that shows a strong margin based highly profitable business.  Education has been based for so long on tax payers i.e. people forced to pay vs choosing to pay, that the national education infrastructure is not focused on success for the customers (the students) but rather on long and short term compensation promises for its employees.  What we need is a free market in education and with the current administration you will not get that on a national level.</p>
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		<title>By: John H Rooney III</title>
		<link>http://gigaom.com/2012/11/27/pearson-exec-we-need-to-be-an-electronic-arts-for-education/#comment-1217482</link>
		<dc:creator><![CDATA[John H Rooney III]]></dc:creator>
		<pubDate>Thu, 29 Nov 2012 15:05:17 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=588637#comment-1217482</guid>
		<description><![CDATA[I think the take away here is that the company needs to foster an interactive, immerse and rewarding educational experience with its content.  EA does this in their video games which are products of creative collaboration through design, content and imagination.]]></description>
		<content:encoded><![CDATA[<p>I think the take away here is that the company needs to foster an interactive, immerse and rewarding educational experience with its content.  EA does this in their video games which are products of creative collaboration through design, content and imagination.</p>
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		<title>By: Paul Simeon</title>
		<link>http://gigaom.com/2012/11/27/pearson-exec-we-need-to-be-an-electronic-arts-for-education/#comment-1216123</link>
		<dc:creator><![CDATA[Paul Simeon]]></dc:creator>
		<pubDate>Wed, 28 Nov 2012 22:58:54 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=588637#comment-1216123</guid>
		<description><![CDATA[Adrian Sannier, Senior Vice President of Product at Pearson, started a similar conversation on his blog almost 2 months ago. I made a comment on his post that a huge effort goes into movies and video games to make them so engaging and immersive. In education, the single teacher has to fulfill all of the roles. It&#039;s as if one person had to be the actor, director, writer, editor, etc.

http://sannier.blogspot.com/2012/10/will-moocs-change-course-development.html]]></description>
		<content:encoded><![CDATA[<p>Adrian Sannier, Senior Vice President of Product at Pearson, started a similar conversation on his blog almost 2 months ago. I made a comment on his post that a huge effort goes into movies and video games to make them so engaging and immersive. In education, the single teacher has to fulfill all of the roles. It&#8217;s as if one person had to be the actor, director, writer, editor, etc.</p>
<p><a href="http://sannier.blogspot.com/2012/10/will-moocs-change-course-development.html" rel="nofollow">http://sannier.blogspot.com/2012/10/will-moocs-change-course-development.html</a></p>
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		<title>By: karen mahon</title>
		<link>http://gigaom.com/2012/11/27/pearson-exec-we-need-to-be-an-electronic-arts-for-education/#comment-1215828</link>
		<dc:creator><![CDATA[karen mahon]]></dc:creator>
		<pubDate>Wed, 28 Nov 2012 19:31:03 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=588637#comment-1215828</guid>
		<description><![CDATA[Reblogged this on &lt;a href=&quot;http://karenmahon.com/2012/11/28/711/&quot; rel=&quot;nofollow&quot;&gt;disrupt learning!&lt;/a&gt; and commented: 
This is fascinating....do you think a big ed publisher like Pearson has a chance of being the EA for education?  Or does EA have a better chance of addressing education in its already-established infrastructure?]]></description>
		<content:encoded><![CDATA[<p>Reblogged this on <a href="http://karenmahon.com/2012/11/28/711/" rel="nofollow">disrupt learning!</a> and commented:<br />
This is fascinating&#8230;.do you think a big ed publisher like Pearson has a chance of being the EA for education?  Or does EA have a better chance of addressing education in its already-established infrastructure?</p>
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		<title>By: Jan Fischbach</title>
		<link>http://gigaom.com/2012/11/27/pearson-exec-we-need-to-be-an-electronic-arts-for-education/#comment-1215159</link>
		<dc:creator><![CDATA[Jan Fischbach]]></dc:creator>
		<pubDate>Wed, 28 Nov 2012 15:26:33 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=588637#comment-1215159</guid>
		<description><![CDATA[This is an interesting idea and I hope you&#039;ll be successful, dear publisher. Are you aware of the amount of money EA puts in a new game? It&#039;s a lot (like for a new blockbuster movie -- several millions of dollars). I&#039;m skeptic that publishers will spend so much money.]]></description>
		<content:encoded><![CDATA[<p>This is an interesting idea and I hope you&#8217;ll be successful, dear publisher. Are you aware of the amount of money EA puts in a new game? It&#8217;s a lot (like for a new blockbuster movie &#8212; several millions of dollars). I&#8217;m skeptic that publishers will spend so much money.</p>
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		<title>By: Nicholas Paredes</title>
		<link>http://gigaom.com/2012/11/27/pearson-exec-we-need-to-be-an-electronic-arts-for-education/#comment-1214030</link>
		<dc:creator><![CDATA[Nicholas Paredes]]></dc:creator>
		<pubDate>Wed, 28 Nov 2012 02:19:18 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=588637#comment-1214030</guid>
		<description><![CDATA[I left my education business after completing the design of Pearson’s last reading program. Pearson, along with all of these organizations including McGraw-Hill, have to compete with companies that can create the same innovation with dramatically less capital. The only barrier is content purchases by school districts.

Hopefully, government will wake up and open the gates to innovation.]]></description>
		<content:encoded><![CDATA[<p>I left my education business after completing the design of Pearson’s last reading program. Pearson, along with all of these organizations including McGraw-Hill, have to compete with companies that can create the same innovation with dramatically less capital. The only barrier is content purchases by school districts.</p>
<p>Hopefully, government will wake up and open the gates to innovation.</p>
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