Comments on: In online dating, data dictates design as well as matchmaking http://gigaom.com/2012/11/24/in-online-dating-data-dictates-design-as-well-as-matchmaking/ Mon, 20 May 2013 11:44:57 +0000 hourly 1 http://wordpress.com/ By: datinginsider http://gigaom.com/2012/11/24/in-online-dating-data-dictates-design-as-well-as-matchmaking/#comment-1207980 Sun, 25 Nov 2012 15:02:28 +0000 http://gigaom.com/?p=587308#comment-1207980 No, its all an algorithmic shootout over whose matching engine is the best. Match has always said, the magic happens on the date, they just come up with suitable options. That means a evolving search engine.

Features don’t matter much anymore since there has been a decision across the industry to go back to the hotornot model, a banner of photos across the top of the page and paid exposure.

“Zoosk wants to be a platform where technology enables more interaction among people in ways that feel natural and let the users dictate how those interactions progress. ”

I have no idea what that means. Online interactions with new features? New chat, email stuff? Or the usual rate my photos, hotornot stuff that is taking the industry back a decade?

Nice to see Zoosk define their market as casual 20-somethings. I always wondered who their market was.

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