5 Comments

Summary:

Tired of carrying hundreds of business cards? What if you only needed to carry one? That’s the idea behind this Moo card with embedded NFC tag inside it. You just tap it to a phone with NFC-capabilities and it share just about any information you want.

Moo NFC business card

Moo, the online printing company that offers business cards, greeting cards and more, recently demonstrated the ability to use wireless technology in the paper industry. The company showed off a business card with an embedded NFC, or near-field communications tag, and sent me one. At first I thought this was technology for the sake of technology since you can push contact data already from one NFC-enabled phone to another. But after using the test card, I realized that a dedicated card eliminates all the button presses needed to beam data between phones.

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You can see how easy it is to use the card in my brief video: Just tap the card to any phone that has an NFC radio. The card will pass data to the phone and even tell the phone what to do with it. In my case, it passes a link to my GigaOm Pro profile and tells the phone to open a browser to that web page.

The card could just have easily added me as a contact to the phone. In fact, the NFC tag can be re-programmed as needed in case you want to change the data on it. I’m not one to carry business cards around all that much, but I could certainly see myself carrying this one from Moo, particularly as more phones come with NFC capabilities.

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  1. “In fact, the NFC tag can be re-programmed as needed in case you want to change the data on it.”

    I wonder if it’s possible to re-program more than one of them at the same time by stacking them on top of each other>

  2. James Alexander Thursday, November 22, 2012

    I realize they’re just trying to show the chip but the torn image of the paper MOO card is a reminder of why credit cards are made of plastic. These paper NFC cards are just not as durable as stronger materials (NOTE: Moo and Vistaprint customers can get a free plastic NFC mobile business card from Vizibility at http://vizibility.com). But there is a much larger issue lurking here for all of us. NFC, like QR codes, are ‘digital bridging’ technologies to get you from one place (usually paper) to someplace else (usually online). Customers typically have to have their own destination for the QR code or NFC card to point to. MOO.com is continuing this tradition with their NFC offering. Their NFC business cards come unlocked requiring users to program the cards to point wherever the user wants. This is a bug…not a feature. It is reasonable to expect that when someone taps your new NFC card (or scans your personal QR code), they expect to get a mobile experience on their smartphone. Not to put too fine a point on it, according to recent data from Google, not having a mobile-friendly site may help your competitors while hurting your own reputation. When a mobile experience is expected but not delivered, 48% of users say they feel frustrated and annoyed and 52% of users said that a bad mobile experience made them less likely to engage with that person or company. So the NFC card itself only solves half the problem while creating an even bigger one. Most people don’t have the skills or patience to create a quality mobile microsite for themselves. Even LinkedIn’s profile pages are not mobile friendly. Moo is to be commended for helping to raise awareness of NFC technology but their approach falls short and is just not scalable. We’ve written about this problem, and the solutions, on our blog at http://vizibility.net/blog/vizibility-offers-150000-free-nfc-business-cards-to-moo-com-and-vistaprint-customers/.

  3. Reblogged this on projectz and commented:
    This is a really Interesting idea, NFC needs this type of innovation for it to become more than a mass transit ticket replacement.

  4. Ketharaman Swaminathan Friday, November 23, 2012

    When it comes to business cards, NFC is an overkill. We find QR codes to be the best.
    http://gtm360.com/blog/2012/11/23/which-is-best-for-business-card-qr-codes-mecard-or-vcf/

  5. Hello!

    I’d argue that the user experience of NFC business card is much better than the one using OCR, QRcode or Vcard (faster, works offline, more content, easy to update, etc.).

    For a great NFC business card experience, you may have a look at POPWings. http://www.popwings.me/
    Vimeo: http://vimeo.com/50692187

    It is a connected business cards solution that aims to increase your network on the spot, remember not only whom you met, but when and where you met them, and take action! Indeed it is a fun & easy way to connect and stay in touch with people you meet.

    [FYI - I'm part of the enthusiastic POPWings team]

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