Coming off its announcement that it will begin to specifically court businesses on its platform, Pinterest revealed Tuesday that it will work with a variety of celebrities and brands to promote “30 Days of Pinspiration,” a holiday-themed set of boards beginning a Thanksgiving-themed board from Katie Couric. The calendar will later feature the NBA, Jordan Ferney of Oh Happy Day, Paula Deen, the U.S. Marine Corps, and Starbucks.
The holiday-themed boards will be located on a specific page, at holidays.pinterest.com, and there will be posts from the brands on each day. The company recently began courting businesses with its specific Pinterest for businesses pages, giving them the option of claiming a username and learning about the best ways to use the site to court potential customers.
By adding pins from media celebrities and companies like Starbucks or groups like the NBA, Pinterest is clearly paving the way for monetization opportunities on the site, and showing that Pinterest can be a mainstream platform for major names to promote their brands.
The company recently rolled out secret boards, allowing users to pin in private, and launched Android and iPad apps this past summer. The company is based in San Francisco and allows users to “pin” or mark images to personal boards, liking and comment on images posted by other accounts.