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Summary:

Online publishers are benefitting by using technology to identify what readers really want to read and share. Watch BuzzFeed, AOL and Unruly Media executives discuss their viral media strategies.

Photo: Monaco Mediax ©
photo: Photo: Monaco Mediax ©

Social sharing is one of greatest gifts that could have fallen in to the lap of content producers.

But how do you make content that can be amplified ad infinitum? What happens when media start writing stories for robots? And can BuzzFeed bridge the gap between social-centric content and long-form political analysis?

On Friday, I hosted a panel at the Monaco Media Forum on the topic of content virality. Here is the video of the discussion with BuzzFeed CEO Jonah Peretti, Unruly Media CEO Scott Button and AOL video SVP Ran Harnevo…

Bonus video: also at the forum, Beet.TV’s Andy Plesser interviewed me about the recent controversy surrounding the BBC over its reporting of sexual abuse…

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  1. Can you share a transcript of your interview?

    1. Hi Lon. I’m afraid I don’t have one.

  2. I think content is only as strong as search engines will permit.

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