I recently started my first Branch a month ago, though I’ve know about Branch for a while. I honestly didn’t know how to use Branch at first. It finally clicked when I noticed that I was asking several people a similar question and realized that I could ask each of these “specific” people all at once on Branch.

Since the conversation is public, others jumped in to provide some additional perspective. At the end there was some cool info which came out of it, which is still public for others to see. http://branch.com/b/what-employee-perks-stand-out-in-awesome-companies

Twitter, Facebook, StackExchange, and even blogs are all great places to ask questions but it’s still simply broadcasting. It’s a different experience when you’re inviting someone specifically to be a trusted addition to the conversation. The invitation step serves as a vital ignition step to get the conversation going, which is often a struggle.