Meraki, a San Francisco-based company that came out of MIT Roofnet project, has been acquired by Cisco for $1.2 billion in cash. With $100 million in bookings for 2012, Meraki was reflection of the growing demand for WiFi in a smartphone & tablet infested world


Cisco Systems of San Jose, California, says it is buying Meraki Networks of San Francisco for around $1.2 billion in cash. The news of the deal leaked on Twitter, when Cisco accidentally posted the news on its blog and swiftly removed it, but it was too late. Cisco is hoping to focus on smaller and medium-sized campuses with Meraki and its products.

Meraki rises from the Roofnet

The company, which makes WiFi gear focused on large campuses and corporations, was started in 2006 and emerged from an MIT research project, Roofnet. It was backed by Sequoia Capital and Google, and initially focused its energies on consumers and building municipal WiFi networks, including one in San Francisco.

When that proved to be a false start, the company shifted gears and started focusing on hotels in emerging markets, apartment complexes and eventually on the corporate market. We have been fans of Meraki and its mesh networking approach to wireless networks from the very beginning, when it was still part of MIT’s Roofnet. We’ve followed them on their journey for a long time now, including when Google had municipal wireless ambitions and invested in the companyThe company even wired up our inaugural Green:Net conference. But it wasn’t till 2009 when the company hit its stride.

With a little boost from the iPhone

Meraki Networks’ rise has mirrored the importance of WiFi in both workplaces and in the networks. The growing popularity of smartphones and more recently tablets has resulted in everyone from hotels to corporations to telephone companies embracing WiFi and investing heavily in WiFi networks. In an interview in 2011, CEO and co-founder Sanjit Biswas told us:

“We used to have one device on Wi-Fi: our laptop,” says Biswas. “Then we had two devices — laptop and our phones using the Wi-Fi.” Soon, we will have multiple devices that are piggybacking off the Wi-Fi-based network connections. Biswas predicts that by 2012, we will have between four and five devices around us with Wi-Fi built into them.

The WiFi boom has been great for a handful of companies: Aruba Networks has seen is fortunes boom, despite economic troubles in Europe. Ruckus Wireless, which sells to carriers, went public last week and raised $126 million from the market. And Meraki was enjoying a good run as well.

In a letter to his employees, Biswas wrote:

 When we started out six years ago, we were three guys at MIT wondering where our bootstrapped venture would take us over the next few years. This year has been particularly amazing for us (sorry to say amazing three times in a row, but it really has been). We successfully shipped another major product family, achieved a $100M bookings run rate, grew from 120 to 330 employees and did it all while achieving positive cash flow. As founders, all three of us plan to stay on as leaders of the business unit and look forward to continue towards our goal of $1B in annual revenue

Aruba, Cisco & Meraki

What makes Meraki special is essentially its mesh networking software and a cloud-based device management platform that makes it easy to monitor and keep a tight control on a WiFi network. It has a more web-centric approach to software, something a company like Cisco sorely needs.

Aruba Networks has been making strong headway in the corporate world because of its ClearPass and Aruba Instant products — that gives it a leg-up against rivals including Cisco. With Meraki, Cisco, now can talk the same game in a business that is growing at breakneck speed, when compared to rest of the networking equipment business. The new tablets have CIOs scratching their heads. Infonetics Research had this to say about the WiFI equipment market:

“Wireless LAN has had a very good run over the last couple of years, even outperforming wired LAN, and the WLAN market is now approaching the $1-billion-per-quarter mark,” notes Matthias Machowinski, directing analyst for enterprise networks and video at Infonetics Research.  “The world is going wireless, and users expect fast, always-on connectivity no matter where they are. Enterprises need to keep pace with ever-increasing bandwidth demands, and next-gen WLAN gear based on fast 802.11n and soon 802.11ac technologies gives them a reason to upgrade.”

Cisco, a company that has long been associated with enterprise networking, is currently the number one player in this market, but it is not safe in that spot. Its rivals like Aruba Networks are catching up and are much in demand with the all-important corporate market. Hewlett Packard and Motorola are other major players in WiFi equipment business. Cisco had acquired Linksys, a brand associated with WiFi and home networking equipment.

Meraki seems to be a better acquisition for the company, as it is more tightly focused on Cisco’s core markets — corporations, government and educational entities. And as for Meraki, well, it is good to see Biswas and his two co-founders, (CTO John Bickett and VP of Product Management Hans Robertson) finally getting rewarded for their hard work.

  1. I hope they didn’t buy Meraki just to kill it.

  2. This totally sucks! Were in the middle of leaving Cisco!!

    1. Perry Brashear Monday, November 19, 2012

      One word for you… Aerohive

      1. Aerohive AP’s perform terribly in dense environments or environments with a lot of RF interference (classrooms, offices, warehouses, etc.). They use consumer grade antennas and there cloud management platform was awful in comparison to Meraki’s (who also had bad performing AP’s but made up for it with their management platform). Definitely not a good choice, and this is coming from someone who has tested them both!!!

  3. Congratulations to Meraki team. I also liked the article. A really nice post , covering the important details . Much better than covered on other tech sites ( i don’t want to name them)

  4. Cisco did HP a favor here… Meraki was winning for great quality/price factor. Now price will be off the roof and HP will have now the quality/price advantage

    1. HP may have price, but they’ve fallen behind on “quality”

  5. This is a series II from Sequoia – which shows how to rob a bank/casino or Cisco – in daylight
    Similar to the vein of Ocean 11/12/13 — i guess we need to wait for couple more years for series 3

    2008- Flip – Sequioa needed money to stay solvent- not sure what prompted them for this ’12 series

    I guess CSCO/Chambers owes Sequioa big time -plus they have $30 B – which people can loot

    1. Steve

      Good points. But that has been going on for a long time and these aren’t the two deals. That said, while Flip was a terrible idea in my opinion, this one isn’t bad move since it is much closer to the core business of Cisco which is still old school when it comes to software/cloud.

  6. This is a good move by Cisco. Cisco was totally clueless on cloud computing. There were some paper tigers running around cloud conferences without building any real products. Now they can rest/retire at home.

  7. Om,
    I am sorry but expected better depth in your articles. Many points have been missed by you and others – why did Cisco pay over 13x booking run rate (may be 20X sales) for this company when they bought Airespace which seem to be doing well? You mention Linksys which was a consumer product while this product is squarely against Airespace product which was not mentioned at all. Would Cisco cannabalize its sales or really have access to a new market with this product?

    1. Paul

      No one denies that the deal is expensive. Look at this way — they bought into a new way of doing business — the software/cloud based business model. Did Aruba make a better be? OF course, but looks like they felt that it was a better bet on the future. Meraki, might just help Cisco think differently about software/cloud based product management.

  8. Look towards the end of the page for Meraki’s pricing comparison against Cisco’s:


    Meraki sells products at 1/6th price of Cisco.
    So, a $100M bookings run rate at Meraki meams a $600M dent for Cisco.

    That should give you some idea. Draw your own conclusions.

  9. Follow Meraki’s link (towards the end of the page) for their pricing comparison against that of Cisco’s


    Meraki claims their pricing is 1/6th that of Cisco’s.
    Now, a $100M run rate at Meraki means a $600M dent/threat for Cisco.

    Draw your own conclusions.

    1. That is a reality that Cisco and others have to face in the new economy. I should say they have guts to to tread into new direction before the tsunami and so may be better prepared to meet the future.

  10. All I can say is congrats to the 3 owners of Meraki. $400Million each or about $65Million a year for the last 6 years!



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