I’m using Stanford’s d.school’s bootcamps that are available online as a sort of guide and introduction to design process and design thinking in conjunction with the lean/customer development process. The bootcamps help me to gain an understanding of why we’re doing what we’re doing, along with new ways to think about it.

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But often I see people interpret “build and measure” as meaning they should launch a new product and look at behavioral metrics to see if it’s successful. That’s a fine method, but it just takes too long in many cases. We can build and measure in so many other ways, and that’s the idea that I wanted to share in this article.