Comments on: Why the iPad app NextGuide wants to be the Switzerland of TV guides http://gigaom.com/2012/11/14/nextguide-update/ Tue, 21 May 2013 08:39:55 +0000 hourly 1 http://wordpress.com/ By: Colin Pye http://gigaom.com/2012/11/14/nextguide-update/#comment-1222450 Sat, 01 Dec 2012 19:05:00 +0000 http://gigaom.com/?p=584773#comment-1222450 The use of Switzerland, in this context, is an expression of neutrality, not favouring any one particular listing source over the others. As an example from this article, the app doesn’t choose programming from NetFlix over programming from Xfinity (or, by extension, UVerse, DISH Network, Roku, iTunes, or other programming sources) .

It comes from the Swiss Confederation’s history of remaining unaligned, or “not taking sides” in the wars that involved so many European countries in the 19th and 20th centuries. Check with your colleagues in the history department if you need further enlightenment.

]]> By: Martin Zimper http://gigaom.com/2012/11/14/nextguide-update/#comment-1182778 Fri, 16 Nov 2012 16:30:34 +0000 http://gigaom.com/?p=584773#comment-1182778 As a Professor for Cast/Audiovisual Media in Switzerland (Zurich University of the Arts) I don’t understand the connection with NextGuide and Switzerland – could you explain what you mean?

]]> By: Martin Zimper http://gigaom.com/2012/11/14/nextguide-update/#comment-1182767 Fri, 16 Nov 2012 16:28:27 +0000 http://gigaom.com/?p=584773#comment-1182767 hh

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