http://gigaom.com/2012/11/07/will-consumers-trade-the-keys-to-the-data-castle-for-a-5-gift-card/ Tue, 21 May 2013 04:08:00 +0000 hourly 1 http://wordpress.com/ http://gigaom.com/2012/11/07/will-consumers-trade-the-keys-to-the-data-castle-for-a-5-gift-card/#comment-1159252 Thu, 08 Nov 2012 15:09:27 +0000 http://gigaom.com/?p=581176#comment-1159252 I have always seen that greater transparency drives better engagement with customers. Everybody likes to know what and who they are dealing with and to feel equal. When people feel manipulated, they disengage and feel alienated. Companies that believe data is a legal hurdle and ignore the ethical, moral and consumer feeling side of things are the ones that will start to lose out as consumers become data savvy and equipped to ask the right questions. Don’t be an ostrich or laggard on data transparency, start pushing now for what is right for everybody.

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