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Summary:

Spanish startup Spotbros is trying to muscle into the mobile messaging market with an app that combines location-based communications with rich web-like messages and extra security. The company has raised $500,000 from former Nokia CEO Olli-Pekka Kallasvuo and other investors.

Spotbros
photo: Spotbros

WhatsApp has become a giant mobile messaging platform, with more than 50 million downloads on Android alone. But a small Spanish startup called Spotbros, with backing from ex-Nokia CEO Olli-Pekka Kallasvuo, is hoping to challenge the messaging titan with a blend of location-based services, safety and more robust features.

Spotbros, which launched internationally last month on Android and iOS, served more than 130,000 downloads in its first week and now has more than 300,000 users, primarily in Spanish speaking countries.

SpotbrosThe app builds on a foundation of basic messaging and then layers on a host of features. There’s an option to send location-based messages called “shout” to the first 50 users inside of a mile. A shout can passed along to other users through a “re-shout”. Users can also set up their own permanent chat group called a “spot” that is tied to a place, so a neighborhood or activity group can set up an easy way to communicate. Users can join a spot or create their own.

The messages themselves have an extra layer of complexity. SBMails are actually separated into two parts — a basic message with 200 characters, which is connected to a microweb page that can hold a title, videos, images, text and maps. People who receive the message can comment, contribute to a larger thread or share the page through its own URL. 

Spotbros is designed to be secure, so it encodes messages with AES 256-bit encryption. Users must approve who is able to send them direct messages and they can filter out shouts they don’t want to receive. All of the messages get erased from Spotbros servers within 30 days unless someone chooses to save a thread.

The app faces a tall challenge in taking on WhatsApp and becoming a major player in the messaging wars. And it needs to find a way to make location-based sharing compelling for users. The space hasn’t been kind to many startups, including Yobongo and Color. And many location-based people discovery services have also struggled to gain a big following.

SpotbrosBut co-founder Alejandro Lopez Monge believes there’s an opportunity to create a safer, more flexible messaging service that builds off the ease of instant messaging.

“We believe that instant messaging can be the glue that will keep together users, online content and location based services. We see IM as a means, not an end,” said Lopez Monge.

Lopez Monge, a foreign exchange trader at HSBC, launched the company with Fernando Calvo, a former Accenture strategy consultant, earlier this year and the two raised $500,000 from Spanish investors and Kallasvuo, who Lopez Monge met at HSBC. While the app doesn’t have any monetization features yet, Lopez Monge said they are looking at location-based offers from local merchants.

While Spotbros is finding adoption in places like Spain and Latin America, I’ll be curious to see how it can compete in the U.S. We’re still waiting to see if people want to really communicate with strangers nearby. But as we’re noticing with the growth of NextDoor, a social network for neighborhoods, there’s more interest in being connected to a group of people nearby. I can imagine that would be where Spotbros finds success, if it can be a mobile way for neighbors and like-minded people to communicate.

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  1. Felipe Santos Monday, November 5, 2012

    Clearly they’re making an WhatsApp with features from the Highlight app.
    Although I like the idea of a location based chat room, for neighbors .. I think they should rely on this feature for the success and not taking whatsapp or highlights place, specially WhatsApp.

    Its a well stabilished app, that brought free texting to everyone.
    It’s tough to beat that!

  2. Highlight? I don’t think these guys are trying to fight with Highlight…Spotbros is not a new app to find interesting people nearby…apart from the IM solution with private contacts…Shout and Spots are two new functionalities aiming to improve cooperation with nearby people (through shout) or sharing interest and topics with others users (in those Spots…public chat rooms). In Spotbros, as far as I know, no one can see where you are and Spotbros never find people nearby that match your interests…it is not creatd to find people but to ask, inform or call everyones attention about a local event…i think is quite different to Highlight and other social discovery apps mission.

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