Comments on: iPad Mini promises big sales volumes—yet a teeny, tiny profit

By: Jack Mi

Jack Mi — Sat, 24 Nov 2012 19:36:55 +0000

@funknap: Sir you are RIGHT on! I am looking for two minis – “for my boys.” Looking for one low end, and the other higher (for me too)!

By: Shasti Shastipet

Shasti Shastipet — Wed, 07 Nov 2012 12:44:30 +0000

iPad mini is going to be huge IMO. It is perfect for young kids and adults who are looking far a smaller screen iPad. Here are some wonderful cases i found
http://www.amazaz.com/search/label/ipad

By: John Ward

John Ward — Tue, 06 Nov 2012 05:28:43 +0000

Correct!

By: Steve

Steve — Tue, 06 Nov 2012 00:56:42 +0000

Check your numbers again. Ipad mini has higher profit margin than the other ipads. Cost to make an ipad mini is $188. Second highest profit margins of all apple products only after the iphone

By: Solomon Kim

Solomon Kim — Mon, 05 Nov 2012 22:50:39 +0000

Tiny profit BUT is a profit unlike amazon, nexus or other tablets where there no profit at all just plain hope they sell enough apps and content to break even

By: John Molloy

John Molloy — Mon, 05 Nov 2012 08:05:55 +0000

Some points:

The App sales aren’t all that relevant. The App ecosystem, and the investment people have made in it, is what keeps people coming back to buy Apple products.

It is better to cannibalize your own market than let someone else do it.

Rags says that “Apple makes a teeny, tiny profit” on each one? But how does this compare to both Amazon and Google’s profit on their competing devices? (Pretty aggressively I would suggest).

All in all the article is hot air.

By: John Ward

John Ward — Mon, 05 Nov 2012 05:59:00 +0000

I predict the iPad mini has already begun to have a substantial “Halo Effect.” This will increase once the election passes and people begin holiday shopping. There is no metric by which we can measure this phenomenom accurately. Perhaps you will come to the same conclusion as I have: people believe in Apple. Why? Cuz they built great stuff. Put that in your laboratory and study it.

By: John Ward

John Ward — Mon, 05 Nov 2012 05:47:57 +0000

Yes. The halo effect is more powerful than most folks realize.

By: David Smithson

David Smithson — Mon, 05 Nov 2012 05:32:27 +0000

The commercial use of iPad will certainly increase. This new size is perfect for retail installations.

By: Chris Anderson

Chris Anderson — Mon, 05 Nov 2012 04:01:53 +0000

Risky move by Apple? Not at all. As others here have noted, you neglected the halo effect, app sales, and all of the new enterprise level applications that the iPad mini will open up. The statistics make for nice fluff.