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I think changing the UI on its user base is only going to alleniate the cult crowd. You correctly point out the 3 UI and a 4th UI is like bringing ‘New Coke’. Will not work.
\nWhat they have to integrate much better is the UI to the cloud. Honestly iCloud, Itunes, Siri etc etc all of them that have a cloud dependency, Apple is way behind (even microsoft on that). Google by far us numero uno and if any the focus on that. A good example of that ease of use case is dropbox+cloudON. Beautiful and seamless. Too late to build it organically. Find a team that has been doing it and build around them.<\/p>\n
I do agree that seamless integration of wearables and home devices is also a big opportunity. There is atleast another $1000 to be had\/household if they get it right (Nest, time machine, nike, azumio are all examples of these) which is another device + services in the home\/person about $60B.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t