If I were to be overly simplistic as I am often accused, Uber and Southwest are classic examples of what Clayton Christensen termed “jobs to be done”. Uber born of the job to be done which is the fundamental need to get from one place to another (via four wheels). Southwest in the same vain via an airplane. Additionally both companies leveraged “Data Driven Design” to identify and exploit growth opportunities in the marketplace.

Wal-mart has disrupted Safeway in many ways, you can shop for groceries, eat at a subway or mcdonalds, bank, get your nails done, have your eyes and ears checked, have your hair done, in some case a massage and to top it off you get to enjoy the cultural dynamic that is Wal-Mart.

Great post Mark, looking forward to more.