Online publishing: optimizing and monetizing content


In response to six consecutive years of decline in its traditional advertising pool, the print industry has been developing innovative digital products and revenue streams. In an era when a digital presence is essential for survival, publishers must address some key concerns, including monetization of digital channels, targeting relevant content and advertising, and creating brand intimacy with a fragmented, multiplatform audience.

This webinar will explore strategies for publishing content in a multiscreen-multiplatform world. How are publishers dealing with a variety of different publishing and distribution workflows for different types of content? And how are many evolving into integrated distribution?

Topics to be discussed:

  • How can publishers optimize and monetize their content?
  • How can content publishers evolve strategies to ensure they’re discovered?
  • What are the possibilities for partnering and what value can it offer?
  • How are enterprises managing a multicloud environment?

Our panel of experts includes:

Join GigaOM Pro and our sponsor Limelight Networks for “Online publishing: optimizing content for a global audience,” a free analyst roundtable webinar on Wednesday, Oct. 31, 2012, at 10 a.m. PT.


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