Comments on: What Tumblr can tell us about the future of media

By: Sharon Geltner

Sharon Geltner — Wed, 31 Oct 2012 20:48:18 +0000

Very true.

By: Sybil Mosely

Sybil Mosely — Wed, 31 Oct 2012 00:09:55 +0000

Dianna McDougall’s approach to her work seems shallow, but I argue the resonance of ‘Binders full of women’ is not, in that it’s a glimpse into the personal mindset and social savvy of whether someone is fit for the job and responsibilities in question. (I guess it went viral because no one believed that stuff.) Sharing our read with others may help us when we desperately wish to avoid shuffering and shmiling, subjected to the leadership of someone who is uninformed, fake, and ‘out of it’.

By: Chris McCoy

Chris McCoy — Sat, 27 Oct 2012 21:55:40 +0000

Facebook, Tumblr, LinkedIn, Twitter, etc. are tricking ‘traditional’ publishers. They are 100% in the same content business. They just own the entire stack.

They also double as the printing press: As the content management system for millions of creators to express themselves.

They also triple as the broadcast satellites: As the distribution engines for millions of creators to get guaranteed distribution for their content.

Content businesses have been reinvented with better, integrated technology. They have been reinvented by platform+network businesses.

The secret of these platform businesses is that as they horizontally integrate deeper into other other content verticals (i.e. Facebook Comments), they become irreplaceable. They are not only the tools provider to a content brand, they are guaranteed distribution for the masses of content creators.

The more irreplaceable they get, the higher up the content stack they can get. We’re starting to see it with professional articles on LinkedIn.

This is just the beginning of what platform businesses can do.