I’d like to see a story about that too. Shouldn’t be such a big disparity between the two methodologies, not without clarification.

I think there is an article in taking a *close* look at raters who use “sample panels” instead of pixel beacons.

It is long past due that somebody starts challenging the NYT on its unwillingness to break out details about its digital subscriber base.

I suspect that there are many in the besieged MSM who may not like the less than sunny answers to that question – therefore they don’t ask it…

For all anybody knows the DNC could be spending millions per year block buying NYT digital subs on the down low – there is a long history of political sliminess when it comes to block buys of political autobiographies.

Having crossed the revenue source Rubicon, it becomes less and less plausible to keep aggregating digital revenues into one undifferentiated, impossible to analyze, lump.

Next step, what do successful etailers have. Answer, the platform. What the strategy should be? Suck them into your platform for 99p and offer differentiated use cases for more. This is business school 101.

Unfortunately, micropayments do not have any Matt to write about them as a valid alternative to paywalls. Some day it will change, of course. We will even have experts on micropayments claiming that they have always favored them over any paywall or velvet rope. In the meantime however, the publishers will continue to lose tens of billions of dollars trying all kinds of partially working solutions.