Comments on: How to make the cloud more sustainable and resilient http://gigaom.com/2012/10/21/how-to-make-the-cloud-more-sustainable-and-resilient/ Wed, 22 May 2013 17:02:08 +0000 hourly 1 http://wordpress.com/ By: Alvin Skilpad http://gigaom.com/2012/10/21/how-to-make-the-cloud-more-sustainable-and-resilient/#comment-1124020 Mon, 29 Oct 2012 12:53:20 +0000 http://gigaom.com/?p=575509#comment-1124020 The new environmental book, Green Illusions, shows the importance of addressing Jevons Paradox as a first step in combating our broader energy and environmental challenges. The author argues that Jevons Paradox is a better project to pursue than new energy technologies, which have many negative side effects and limitations.

This book also details a hidden “boomerang effect” that is undermining green energy investments.

Here’s part of the book: http://books.google.com.ph/books?id=uVIh-5BMofEC&pg=PA174&lpg=PA174&dq=Green+Illusions+jevons&source=bl&ots=4NEEyQqL0l&sig=o3o0SmjeUYFu_pQYLSkHs-3fcp8&hl=en&sa=X&ei=03mOUMuvGsiwiQfd44GQAg&ved=0CBoQ6AEwAA#v=onepage&q=Green%20Illusions%20jevons&f=false

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