Comments on: Better Place and A123: Who will rise, who is down for the count? http://gigaom.com/2012/10/18/better-place-and-a123-who-will-rise-who-is-down-for-the-count/ Sun, 19 May 2013 22:45:52 +0000 hourly 1 http://wordpress.com/ By: Alex http://gigaom.com/2012/10/18/better-place-and-a123-who-will-rise-who-is-down-for-the-count/#comment-1154499 Wed, 07 Nov 2012 11:40:09 +0000 http://gigaom.com/?p=575146#comment-1154499 Paradox, the cheaper batteries are, the more relevant Better Place becomes.

Make batteries $200/kw-hr and the greater the economics of Better Place

Make batteries $100/kw-hr and Better Place’s mobile phone pricing philosophy allows them to seriously undercut combustion vehicles and improve grid integrity.

]]> By: Mark R. http://gigaom.com/2012/10/18/better-place-and-a123-who-will-rise-who-is-down-for-the-count/#comment-1106359 Wed, 24 Oct 2012 07:34:32 +0000 http://gigaom.com/?p=575146#comment-1106359 “The problem with writing an obituary for Better Place is that the underlying business model is still very sound. I’ve spend a lot of time examining that model and various iterations of it. It makes sense. ”

No, the business model really doesn’t make sense. As if the batteries aren’t expensive enough, let’s add a middle man to the equation? Please.

There is nothing about EV pricing that won’t be solved by getting batteries down to $200/kw-hr. There are issues getting there — mostly time — and there’ll be more pain along the way. But when you do the math on EVs with batteries at that price, the idea you want to also be paying some middleman is illogical as hell.

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